I saw an amazing opportunity to not only promote the often stigmatized box wine industry with a stylish accessory, which it lacked, but also offer a useful, unique product in a wildly imaginative, entertaining way.
Lafayette Hill, PA (PRWEB) October 15, 2013
The Celeste Alexandra Group, LLC announced today its first product - the Wine Wagon. The Wine Wagon is an entirely made in the USA, handcrafted, patented and unique item the company designed for an underserved niche market in mind, the box wine industry. Designed to accommodate a three to five liter rectangular box of wine in style, the wooden Conestoga reminiscent wagon may also be used creatively for other purposes. The company released the Wine Wagon to social media sites Twitter and Facebook first and now aims to market nationally and eventually distribute to buyers and retailers. Nine designs offer a creative identity for each wagon and are available online following more than a year of product development. The company co-founder and CEO spearheaded production of the Wine Wagons after she became inspired to create a brand, seized an opportunity, and vowed to fulfill her ambitious vision.
"I say the Wine Wagon is created with love and humor not just because of our clever wagon designs, but also because I relentlessly pursued the idea to start a business after an unexpected, comical introduction to the original design on a night I'll never forget," stated Catherine C. Roberts, co-founder and CEO. "A family member excitedly showed me their rough prototype, my creative mind instantly started brainstorming and I immediately said, 'I'm going to sell these'. I saw an amazing opportunity to not only promote the often stigmatized box wine industry with a stylish accessory, which it lacked, but also offer a useful, unique product in a wildly imaginative, entertaining way."
Even though the Wine Wagon is intended to overtly display or intriguingly hide away a box of wine, the company promotes other beneficial uses for the product. The canvas top opens to reveal a body that can accommodate in addition to a rectangular box: plants, floral arrangements, fruit, candle jars, containers and more. The company encourages consumers to be creative and find valuable or entertaining uses for the wagon. The company aims to form partnerships with businesses such as boxed wine distributors, restaurants and bars willing to display Wine Wagons or host promotional events, and buyers and retailers. As with all Celeste Alexandra Group, LLC products the Wine Wagon is entirely Made in the USA and currently available in limited quantities until further production.
About The Celeste Alexandra Group, LLC
Co-founders and sibling entrepreneurs Catherine C. Roberts and Christopher Risteter are based in Maryland and Pennsylvania. The Celeste Alexandra Group, LLC develops, markets and offers consumers a diverse array of Made in the USA merchandise created by members of the family-owned and operated business. An ecommerce website is available for the first product, the Wine Wagon, but the company aims to eventually distribute the product and other merchandise directly to buyers and retailers nationwide.