Yoichi Kondo Gets the Renowned Silver A' Design Award

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A' Design Award and Competitions are pleased to announce that the design Zeus by Yoichi Kondo has been announced as a winner of the famed Silver A' Design Award in Packaging Design Category.

Zeus by Yoichi Kondo

Zeus by Yoichi Kondo

A' Design Award and Competitions are delighted to share that the design Zeus by Yoichi Kondo has been awarded with the famed Silver A' Design Award in Packaging Design Category amidst numerous nominations.

Winner Design: Zeus
The winning design Zeus is a package design for chewing gum. The concept of Zeus is "stimulating sensitivity". Target population are males in their twenties, and those innovative designs help them to pick products up at stores instinctively. Main visuals express spectacular world view of natural phenomenon that associate to each flavor: "Thunder Spark" for an argute and electrifying flavor, "Snow Storm" for freezing and strong cooling flavor, and "Rain Shower" for juicy flavor and watery sense.

To learn more and download high-resolution photos, please visit: http://www.adesignaward.com/design.php?ID=27709.

Design Team for Zeus
Zeus was designed by Yoichi Kondo for AD&D, D THINKA inc., P(photo) amana images, CG Keisuke Ueno, PR Seiichi Nishikawa, PR Isao Tomizawa and PR Ryota Mizutani.

The Silver A' Design Award
The Silver A' Design Award is a prestigious award given to top 5% percentile designs that has attained an exemplary level of sublimity in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

About A' Design Award and Competitions
A' Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. Learn more: http://www.whatisadesignaward.com.

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Julie Thomas
A' Design Award
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