Marketing automation vendors train end users on how to use the software, but no one is teaching the marketing executive how to deal with the organizational changes associated with transitioning from traditional marketer to revenue marketer, until now.
Atlanta, GA (PRWEB) October 21, 2013
The Pedowitz Group announces the release of Debbie Qaqish’s new book, Rise of the Revenue Marketer®: An Executive Playbook. Marketers are now being asked, What are you going to do about revenue? Debbie’s book answers that question by offering instructions on how to play the Revenue Marketing™ game to win.
Rise of the Revenue Marketer is written for marketing leaders who understand they need to begin this journey to Revenue Marketing and marketing leaders already on the journey who need to optimize results. The book shares the trials and triumphs of 22 top marketing executives from companies like Citrix, Sage and CommScope as they advance in their Revenue Marketing Journey. Qaqish, who interviewed each executive, is conducting a book signing at the Eloqua Experience 2013 in San Francisco, on October 24, 12:00 – 1:30pm PT at The Pedowitz Group booth #310.
According to Revenue Marketer Eva Tsai, Senior Director of Marketing Operations at Citrix, access to data and digital body language was key to analyzing and converting marketing leads to sales. "I was truly honored we won awards for this work. Our intuitive approach was the next logical step in marketing analytics. I would not have done it any other way."
The practice of Revenue Marketing is growing rapidly thanks to new web technologies, including marketing automation and CRM. Marketing leaders must understand both hard elements, such as selecting and optimizing technology, and the soft elements – people, collaboration, change, processes, and leadership. Most importantly, today’s marketing executive has to be a leader for change in how a company looks at and executes revenue production. This bold movement towards Revenue Marketing has become a top priority in today’s corporate world and was the catalyst for Debbie’s book.
"Today’s marketing leaders are under fire to become accountable for delivering top line revenue growth and ROI," said Debbie Qaqish, partner and chief strategy officer of The Pedowitz Group. "This strategic initiative is about much more than just getting the right technology; it is about the leadership and change management elements required for transforming marketing from a cost center to a revenue center."
"Marketing automation vendors train end users on how to use the software, but no one is teaching the marketing executive how to deal with the organizational changes associated with transitioning from traditional marketer to revenue marketer, until now," said Jeff Pedowitz, president and CEO, The Pedowitz Group. "Debbie’s book fills this gap by helping CMOs understand how to overcome the challenges and successfully lead change."
About Debbie Qaqish
Debbie Qaqish is principal partner and chief strategy officer for The Pedowitz Group. A nationally recognized thought leader, she has 30+ years of sales and marketing experience and is a leader in helping organizations connect marketing to revenue. Debbie is a pioneer in marketing automation – first as a beneficiary of the technology and now as an advocate and expert. She was named one of the Most Influential People in Sales Lead Management for the last two years, as well as one of the Top 20 Women to Watch. She coined the term "Revenue Marketer" in 2010. Debbie is working on her Ph.D. In addition to publishing her first book, "Rise of the Revenue Marketer," she writes for publications such as BtoB Magazine, CMO.com, DM Confidential and Sales and Marketing Management Magazine.
About The Pedowitz Group – Connecting Marketing to Revenue (TM)
The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation (TM), the company has helped over 1,100 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 30 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers (R), visit http://www.pedowitzgroup.com, call us at 855-REV-MKTG or visit Revenue Marketer Blog.