Digital Marketing Agency Madwire Media Announces Strategies for Businesses to Succeed in Online Marketing Despite New Google Keyword Privacy Policies

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In response to Google’s plans to begin encrypting all organic keyword data, digital marketing agency Madwire Media announces its UXi™ Web Technology platform, Natural Listing Ads™, Retargeting Ads™ and Top Placement Ads® programs to allow businesses to continue to track search activity, develop insights and implement online marketing strategies through business websites.

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Google likes to change things up, and from the beginning we’ve planned to be ready. Traditional SEO doesn’t work and yesterday’s update shows that Google believes that too.

Last week Google announced a change aimed at encrypting all search activity except for clicks on ads. "We added SSL encryption for our signed-in search users in 2011,” stated the company, in response to inquiries from SEO industry news site Search Engine Land. “We’re now working to bring this extra protection to more users who are not signed in."

Yet an encrypted search also means that website publishers, such as small business owners, can no longer access data about search terms or “keywords” available previously through programs like Google Analytics, which revealed the specific words people used to search online for a business website.

Digital marketing agency Madwire Media anticipated these changes. As a result the company has carefully developed a suite of proprietary services, including UXi™ Web Technology, Natural Listing Ads™, Retargeting Ads™ and Top Placement Ads®. These programs are designed to allow their small- and medium-sized business clients to continue to gain clear insights into their website search traffic, and to define effective strategies for online marketing, even without traditional keyword data.

“In reality it’s an effort to provide even more security and privacy to everyone using Google and really, that’s a good thing,” said Madwire CLO Samson Jagoras in response to the changes. “Google likes to change things up, and from the beginning we’ve planned to be ready. Traditional SEO doesn’t work and yesterday’s update shows that Google believes that too. “

Based in Loveland, Colorado, Madwire Media is an inbound marketing agency ranked #51 on Inc. magazine’s Inc. 500. The agency also ranked #10 in top advertising and marketing companies, and #2 in Colorado. Madwire Media offers creative marketing services such as logo design, branding, packaging design, photography and illustration, yet the core focus and strength of the agency is online marketing.

Added Jagoras, “we took our time and designed our UXi™ Web Technology platform to work hand in hand with our Natural Listing Ads™, Retargeting Ads™ and Top Placement Ads® programs, ensuring that we can track user search activity all the way through the conversion funnel regardless of how Google changes the rules. This proprietary suite of tools allows us to look past the surface data and focus all our efforts on what gives [our clients] the biggest return.”

About Madwire Media
Madwire Media is a 360° inbound digital marketing and design firm in Loveland, Colorado, offering innovative marketing technologies for small businesses with a global reach. Madwire was founded in 2009 and has grown exponentially since its founding. For more information about Madwire Media and its innovative marketing solutions, please visit http://www.madwiremedia.com.

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