Businesses will spend excessive amounts of time and money marketing for prospects. After they have the prospect converted to a buyer, the efforts they put into communication greatly diminish, causing frustration, confusion, and loss of sales.
Minneapolis, MN (PRWEB) October 22, 2013
In the Harvard Management Update, management consulting firm Bain and Co. reported out of the companies they surveyed, eighty percent said they offered superior customer service. However, a mere eight percent of surveyed customers thought these companies’ services were superior. The substantial percentage differences signify that the communication businesses have with their clients must be improved to ensure future sales.
"Businesses will spend excessive amounts of time and money marketing for prospects. After they have the prospect converted to a buyer, the efforts they put into communication greatly diminish," said Storlie. "This is a classic mistake, and one that can cause contractors frustration, confusion, and loss of sales."
On October 23rd at 11am CDT, Coach Storlie will host a webinar on tech tools and sales tips for home builders and remodelers. This second installment of his webinar series focuses on the back end of the sales process, including the keys to great client communication and the tools to master them.
"Communication can’t stop once a buyer has signed a contract. In this business, future contractor sales depend on customer referrals. That means there has to be timely communication from contract start through project completion. It also means keeping the customer in the loop throughout the selection and construction phases to avoid mistakes and delays," continued Storlie. "It’s really not hard. It’s just good business sense."
Storlie should know. Throughout his career, he has amassed over twenty years of sales and sales management experience. He currently trains homebuilders and remodelers at gamedaycoaching.com with his signature 5 Step Sales Process to increase their sales margins in any real estate market.
To register for this free webinar, go to: https://www2.gotomeeting.com/register/493827698.
About Rick Storlie:
Rick Storlie of New Home Sales Coach has been helping builders and remodelers reach their sales goals since 1992. Rick’s Sales and Marketing Library is full of free tips, including generating new leads, realtor strategies, sales techniques and sales management secrets. Storlie can be reached at 952-895-5566 or SellMore (at) GameDayCoaching (dot) com.
For more information about New Home Sales Coach, visit http://www.nhsalescoach.com.