Macphun Software Announces New Intensify Software to Deliver Precise Control of Photographic Details

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Macphun Software, a leading innovative photography app developer with over 15 million users worldwide and 4 of the top 10 photo apps on the Mac App Store, today announced the release of Intensify, the second of its new line-up of Pro products for the Mac. Intensify enables consumer and professional photographers of all skill levels to create powerful images using precision tools for enhancing detail.

"Rock Pool" edited with Intensify Pro from Macphun Software.

“Creating images with remarkable detail is my signature look. Intensify Pro gives me the precise control I need to deliver world-class imagery to my clients.” ~ Urs Buhlman

Macphun Software (http://www.macphun.com), a leading innovative photography app developer with over 15 million users worldwide and 4 of the top 10 photo apps on the Mac App Store, today announced the release of Intensify, the second of its new line-up of Pro products for the Mac. Intensify enables consumer and professional photographers of all skill levels to create powerful images using precision tools for enhancing detail. To learn more and watch videos, visit http://www.macphun.com/intensify.

Intensify contains proprietary technology years in the making, including a 16-bit RAW processing engine and several new detail enhancement algorithms that work in concert with one another. By offering superb control of contrast, structure, detail and sharpening across tonal ranges, Intensify is able to reveal otherwise hidden details and deliver the highest quality results no matter the style of image.

“I've been told my personality is intense yet refined and laced with a complicated character, yet many times the grit and drama I envisaged at the time of the capture does not come through in the RAW file,” said multi-award winning Australian commercial photographer Urs Buhlman. “This is where the "Intensify" app comes in, with its uncomplicated interface and powerful pro-grade options so I can quickly transform a bland image into something quite aspirational and dramatic,” Buhlman concluded.

Intensify runs as a standalone app and includes dozens of professionally inspired presets that can be applied with one click, perfect for quick edits by casual photographers or those in a hurry. However, the app also provides a set of additional features that support a professional workflow. For example, Intensify can operate as a plug-in to popular image editing software, offers layer stacking, and includes adjustable brushes and gradient masks that allow photographers to selectively enhance both detail and tonality in their images. Tools such as image tuning, vignettes, and opacity control facilitate a high quality image finishing process. Intensify imports RAW files and supports many image formats including .PSD images.

“Unlike other apps in the market, we have developed an affordable solution that is uniquely precise and streamlined in its approach to enhancing detail in images,” said Paul Muzok, co-founder and CEO of Macphun Software. “Intensify is the second in our line-up of upcoming professional photo software products and combines all the tools necessary for anyone who’s ever dreamed of bringing out the hidden beauty of an image,” Muzok added.

Key Features of Intensify:

  •     Four detail enhancement methods, including Pro Contrast, Structure, Details and Micro Sharpness
  •     Dozens of inspiring presets provide one-click starting points
  •     Precise control of detail enhancements based on tonal range expose hidden details in highlights, midtones and shadows, yielding better results overall
  •     Multiple effect layers, each with separate opacity controls, offer the ultimate in flexibility
  •     Adjustable brushes allow photographers to selectively add or erase detail enhancements
  •     Image tuning controls such as Color Temperature, Exposure, Shadow Recovery, Saturation and more let photographers create the ideal starting point for their more detailed work
  •     Gradient masks allow users apply creative enhancements to their images
  •     Professional user interface and streamlined workflow
  •     Easy image sharing to popular social networks, and via email, instant messaging and AirDrop
  •     Professional image quality with native RAW processing and a 16-bit image processing engine
  •     Runs as either a standalone app or, in the Pro version, as a plug-in to popular image editing software like Adobe® Photoshop®, Adobe Photoshop Lightroom®, Adobe Photoshop Elements® or Apple® Aperture®.

Pricing & Availability
Intensify is available now as an electronic download from http://www.macphun.com, and will be available in specialty camera retailers and through select online and national resellers in November. Retail products will be delivered on a 4GB SD memory card.

Two versions of the software are available: Intensify sells for $39.99 and is only available on the Mac App Store with an introductory price of $29.99. Intensify Pro, which adds the ability to run as a plug-in to popular host applications as well as several other features, has a suggested retail price of $59.99, with an introductory price of $49.99. Until December 1, 2013, Intensify Pro also comes with 3 months free access to a website for premium image hosting and selling from Zenfolio, a $30 value.

Creative Kit
Intensify Pro is also part of a new affordably priced photo editing bundle from MacPhun, the Creative Kit. This bundle includes Intensify Pro and the company’s popular Snapheal Pro software that shipped in early September. The Creative Kit is available now as an electronic download from http://www.macphun.com and will be available in specialty camera retailers and through select online and national resellers in November. The suggested retail price is $79.99, a 20% savings over purchasing the two products separately, and comes on an 8GB SD memory card. Until December 1, 2013, the Creative Kit also includes 3 months free access to a website for premium image hosting and selling from Zenfolio, a $60 value.

About MacPhun
Macphun Software (http://www.macphun.com) develops award-winning mobile and desktop apps and technologies for the consumer photography and professional digital imaging markets, serving over 15 million customers worldwide. First established in 2008 with a mission to create innovative iOS apps, Macphun’s products such as ColorStrokes, Snapheal, and FX Photo Studio are now consistently ranked in the top 10 in the photography category on the Mac App Store.

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Kevin La Rue
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