ASSIST CARD Releases Its “Welcome to Colombia” App

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ASSIST CARD, an operating company of Starr International Company, Inc., released today its innovative new traveler assistance application, “Welcome to Colombia,” which provides immediate 24/7 access to ASSIST CARD’S world class services such as medical assistance, live chat, concierge services and more, living up to its slogan, “Anytime, Anywhere, Any Reason.”

ASSIST CARD's Welcome to Colombia App

ASSIST CARD's Welcome to Colombia App

ASSIST CARD, an operating company of Starr International Company, Inc., released today its innovative new traveler assistance application, “Welcome to Colombia,” which provides immediate 24/7 access to ASSIST CARD’S world class services such as medical assistance, live chat, concierge services and more, living up to its slogan, “Anytime, Anywhere, Any Reason.”

ASSIST CARD, in alliance with Colombia’s Ministry of Commerce, has developed this app to allow the over 3.7 million travelers each year to experience the best Colombia has to offer. Visitors traveling in Colombia can download the Android app (with the iOS and Blackberry platforms coming by the end of October), and receive a free three-day ASSIST CARD membership. This marks the first step in a series of planned one-of-a-kind strategic deployments beginning in Latin America and then expanding globally.

Alexia Keglevich, CEO of ASSIST CARD said, “ASSIST CARD continues to lead the way in technology-driven innovation for the travel industry. We are proud to have been the partner chosen by the Ministry of Commerce of Colombia to bring this state-of-the-art service to all visitors.”

Founded in Geneva, Switzerland in 1972, ASSIST CARD has defined an entire industry, setting the standard as a global leader of traveler assistance and travel insurance products. With its focus on both leisure and corporate business travel, ASSIST CARD’s global outreach of almost a half-million network service providers serving over 7.5 million members in 110 countries, makes it one of the largest travel assistance networks in the world.

STARR COMPANIES (or STARR) and the STARR Logo are trademarks worldwide for the services offered by the operating insurance and travel assistance companies and subsidiaries of Starr International Company, Inc. and for the investment business of C.V. Starr & Co., Inc. Starr is a leading insurance and investment organization with a presence on five continents; through its operating insurance companies, Starr provides property, casualty, and accident & health insurance products as well as a range of specialty coverages including aviation, marine, energy and excess casualty insurance.

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RJ Starr
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