From Data to Decisionmaking: Actionable Intelligence Moves Organizations Beyond Numbers to Strategy

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Knowing that data without decision is useless, Ohio-based Aimpoint Research marks over two decades of spearheading marketing research that points to mission-critical action.

Our unique approach focuses solely on gathering data that leads to action plans.

Knowing that data without decision is useless, Ohio-based Aimpoint Research marks over two decades of spearheading marketing research that points to mission-critical action. "We realized long ago that too many 3-ring binders of comprehensive research end up gathering dust on the bookshelves of America's leaders," said Aimpoint President and CEO Brett Sciotto. "Our unique approach focuses solely on gathering data that leads to action plans—actionable intelligence. Our research is specifically focused to inform market strategies and initiatives that are executed by the client. This practical, results-oriented focus is the most effective way we've found to reliably turn data into business results."

Aimpoint consultants help corporate, organizational, government and political leaders achieve their objectives by providing superior strategic insight and precision analysis based on advanced collection and proven, cutting edge research methodology. By taking market research to the next level, Aimpoint consultants are strategic partners who help leaders make more informed decisions that increase profitability, reduce risk, focus resources, and enhance success. “We target a market, make complex data easy to understand and present our findings to clients as part of a usable business plan. We help clients move straight from data to decision.”

Sciotto, a graduate of the United States Military Academy at West Point and a former Army Intelligence Officer, brings a practical, results-oriented approach to the civilian business world. His training in and emphasis on mission-critical information gathering and targeted research methodology make him unique in his approach to problem solving in a corporate environment. Sciotto's disciplined, vetted approach to research is coupled with his military precision in detailed analysis and final presentation to his clients.

Aimpoint offers a broad spectrum of research modalities. Qualitative research includes focus groups, intercepts, and pilot testing. Quantitative research includes surveys via telephone, web, mail, and mobile. Loyalty campaigns include loyalty and satisfaction measurement, customer-experience optimization, integrated feedback tools and services, and relationship monitoring. All are aimed at revealing market insights that leads to competitive advantage, improved results and achievable goals.

Aimpoint is a national leader in the research industry, offering intelligence and strategy to organizations that seek insights into opportunities and challenges. Aimpoint moves beyond data collection and analysis to provide clearly illustrated insights, fused with a strategic action plan that creates competitive edge for their customers.

Want to discover the market data that will lead to improved business results for your organization? To find out how Aimpoint can improve your business results, contact Brice Civiello, 614.225.6300, BriceCiviello(at)AimpointResearch(dot)com.

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