We believe strongly in the power of digital media to create impactful experiences that raise lasting awareness
LOS ANGELES, CA (PRWEB) October 29, 2013
HYFN, a full-service digital media agency, today announced its collaboration with The Partnership at Drugree.org on the design and release of a new web app for The Medicine Abuse Project, a national action campaign to prevent half a million teens from abusing medicines by 2017.
The cross-browser, cross-device web app, produced pro bono by HYFN, is an interactive quiz designed to educate parents and caregivers, healthcare providers, and educators about the widespread prevalence and danger of prescription drug abuse among teenagers.
“It was an incredibly rewarding experience to collaborate with The Partnership at Drugfree.org around such an important cause and utilize our expertise in immersive digital creative to reach and educate parents,” said Morgan Harris, CEO of HYFN. “We believe strongly in the power of digital media to create impactful experiences that raise lasting awareness, not just for businesses and brands, but critical issues affecting our communities as well.”
“From design conception through promotion, HYFN has generously shared their time, talent, and expertise to translate critical facts about this epidemic into a compelling call to action for parents with a clear path to deeper engagement," said Marcia Lee Taylor, SVP, Government Affairs for The Partnership at Drugfree.org, who helms The Medicine Abuse Project.
The app features a series of interactive questions that engage users on touch screen devices, as well as on desktops and laptops before encouraging them to share their results via social media, learn more at drugfree.org, and take the Pledge to end medicine abuse. The quiz was created using HTML, CSS, and Coffeescript, and is optimized for speed and usability. It can be accessed through The Partnership’s website, drugfree.org, and The Partnership at Drugfree.org’s Facebook page.
Founded in 2000 with offices in Los Angeles, California and New York, New York, HYFN is a collective force of strategic, creative, engineering, and client services specialists that deliver results-driven campaigns for mid-size, Fortune 500, and global companies that want to reach and engage their target audiences wherever they are, on any device.
HYFN specializes in creating custom social, mobile, and web applications, and is committed to meaningful engagement, partnering with business leaders to design and develop groundbreaking, cross-platform solutions to meet the ever-increasing demands of the diversified media landscape and evolving digital culture.
About The Partnership at Drugfree.org
Ninety percent of addictions start in the teenage years. The Partnership at Drugfree.org is dedicated to solving the problem of teen substance abuse. Together with experts in science, parenting and communications, the nonprofit translates research on teen behavior, addiction and treatment into useful and effective resources for both individuals and communities. Working toward a vision where all young people will be able to live their lives free of drug and alcohol abuse, The Partnership at Drugfree.org works with parents and other influencers to help them prevent and get help for drug and alcohol abuse by teens and young adults. The organization depends on donations from individuals, corporations, foundations and the public sector and is thankful to SAG-AFTRA and the advertising and media industries for their ongoing generosity.