Housewares Cash and Carry Giant Launch New Food and Drink Range

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Middlesex-based supplier EFG Housewares today have announced the launch of their new food and drink range online.

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Among the products in EFG’s new range include Robinsons’ fruit drinks, Cadbury chocolate bars and Nestle drinks.

In the past, EFG Housewares have been a wholesaler specialising in stocking a strong selection of branded products across a diverse range of categories, including toiletries, toys, DIY, electrical, £1 poundlines and much more. Their new foray into food and drinks heralds a new chapter for the supplier who are truly embracing the ‘one stop shop’ facility for their customers.

Among the products in EFG’s new range include Robinsons’ fruit drinks, Cadbury chocolate bars and Nestle drinks. Ever popular among sports fans and children, Robinsons’ refreshing fruit drinks, including the popular ‘fruit shoot’ range, are a British institution. Cadbury chocolate bars are again a popular favourite nationwide, and Nestle™ drinks are ever-present in retail. Aware that retailers search for suppliers based on their ability to offer competitive trade prices as well as a sizeable range of branded products under one roof, EFG Housewares are confident that their business can continue its sustained growth with the new product line.

Commenting on the new range Mark Shipton, MD of the EFG business says, “We have seen really substantial growth in interest in our business since our new online platform was launched, with 3,000 trade accounts registered with us since we went live. Now we are determined to keep expanding by broadening our stock range, and diversifying what products we offer retailers. We are also committed to supply retailers with great prices and a wide range, and with the new food and drinks we offer, we are confident that we will continue to be successful.”

Wholesalers have been in good health lately, with 50% of wholesalers reporting an increase in sales volumes, according to CBI’s latest Distributive Trades Survey. EFG Housewares, one of the UK’s largest independent wholesalers, are clearly encouraged by this sustained growth in cash and carry, as shown by their desire to stock new products lines in food and drink and their desire to commit to further expansion.

The new food and drink products outlines EFG’s commitment to being the UK’s leading wholesaler, and the category is available to order online now, and is also available at their cash and carry store in Enfield, Middlesex.

With 70,000+ product ranges kept in an 80,000 square foot warehouse in Enfield, EFG Housewares are one of the UK’s finest pound line wholesalers. Dedicated to providing retailers with competitive trade prices as well as a sizeable range of product lines all under one roof, if you’re a retailer and interested in EFG’s register a trade account and expect an account approval within 48 hours.

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