Private Label Dating Provider,, Hires New Head of Product

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In effort to further improve user experience, Dating Factory appoints Taru Rautavuori-Knabe as the new Head of Product.

Taru Rautavouri-Knabe

Taru's background and experience will be a huge advantage to the team.

Dating Factory, the international leader in online dating white labeling services, announces that Taru Rautavuori-Knabe will now lead their product division.

Dating Factory focuses on providing quality white label solutions for the online dating industry. While the company does not plan to launch their own dating websites in the future, they understand that user front end performance is critical to delivering the best results to both partners and affiliates. Dating Factory has recently turned their attention on improving user experience and, as a result, increasing member conversions and lifetime values for Dating Factory's partners. As part of this strategy, the company has chosen to employ Mrs. Rautavuori-Knabe to lead a team of product managers and user experience experts to drive the company's product division.

Mrs. Taru Rautavouri-Knabe joins the company with over six years of experience managing product development. She has held senior product positions at Insparx GmbH (parent company of and and, most recently, Lakefield Media Holding AG where she was responsible for setting the strategy and vision of new start-up products within the company.

"We are very pleased to have Taru on board," stated Tanya Fathers, CEO of "Our motto has always been 'built by affiliates for affiliates', and I am proud to say that in the 4 short years since out launch, we have grown from a team of 7 very ambitious and motivated individuals working from home to a highly professional international business of over 100 employees with offices in both Europe and the USA. Taru's background and experience will be a huge advantage to the team."

Taru will be working from Dating Factory’s Swiss office. She holds an MSc in Economics and Business Administration and a B.A. in Business Administration from Helsinky School of Economics. In addition to her many other qualifications, she is fluent in Finnish, English and German.

About Dating Factory: was established in 2009 and is an international white label platform for online dating with over 30,000 partners worldwide. operates in 22 languages and supports 58 niche markets.

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Mark Brooks
Dating Factory
+1 (917) 677-5800
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