Lakes of Bella Terra Takes Home Prestigious Award

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Lakes of Bella Terra, a community of RYKO Development in Fort Bend, wins the Greater Houston Builders Association PRISM award for "Internet Marketing Campaign of the Year."

Lakes of Bella Terra: Houston's Best Internet Marketing Campaign

During the campaign, website visits increased 312 percent, inquiries increased 641 percent and sales at Lakes of Bella Terra were up 72 percent over the previous year, according to MetroStudy.

Community developer RYKO Development has won the 2013 Houston’s Best PRISM award for “Internet Marketing Campaign of the Year.” The campaign, which began in October of 2012, was selected by the Greater Houston Builders Association (GHBA). Some of the judges' criteria for the website included creativity, originality, continuity of campaign theme, use of appropriate media, concept, copy, layout and overall design.

Additionally, the campaign, created by On-Target Marketing and Advertising, was judged for meeting its objectives and results. Specific goals for the campaign included increasing visits to the Lakes of Bella Terra community website by 25 percent, and inquiries by 100 percent. During the campaign, website visits increased 312 percent, inquiries increased 641 percent and sales at Lakes of Bella Terra were up 72 percent over the previous year, according to MetroStudy.    

GHBA’s Houston’s Best PRISM awards are given annually to recognize excellence within the Houston home-building industry. The general areas recognized are People, Product and Promotion. The PRISM awards, presented at a black-tie gala each fall, have been held for more than 30 years. Entries are judged by an independent panel of industry experts from across the nation. There are categories for every GHBA member—Associates, Custom Builders, Volume Builders, Remodelers and Developers.

About On-Target!
On-Target! Marketing & Advertising is a full-service marketing agency in Houston, TX. Founded in 2002, On-Target! provides a wide range of services to a diverse list of clients from start-ups to Fortune 500 companies. Services include: brand strategy, digital advertising campaigns, web programming and development, graphic design, search engine optimization, search engine marketing, email marketing, content creation, social media management, and media planning/buying.

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