Duraco Inc. and Duraco Express Rebrand to Essentra Specialty Tapes

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Filtrona plc has formally rebranded to Essentra plc. The former Duraco Express and Duraco Specialty Tapes businesses in the U.S., which had been part of Filtrona plc, are now known as Essentra Specialty Tapes, Inc.

Essentra, Duraco, logo, rebrand

Essentra Specialty Tapes New Brand

'The rebranding will provide our customers with greater visibility as to our entire range of products and services, with more coordinated communication behind a single visual identity,' states Hugh Ross, President of Essentra Specialty Tapes, Inc.

Filtrona plc has formally rebranded to Essentra plc. The former Duraco Express and Duraco Specialty Tapes businesses in the U.S., which had been part of Filtrona plc, are now known as Essentra Specialty Tapes, Inc. Essentra plc, the parent company, is a FTSE 250 company and a leading international supplier of specialty plastic, fiber, foam and packaging products, headquartered in the United Kingdom. Through its four principal operating divisions, Essentra focuses on the light manufacture and distribution of high volume, essential components which serve customers in a wide variety of end markets and geographies. Essentra Specialty Tapes, Inc. is a part of the Packaging and Securing Solutions operating division and is headquartered in Forest Park, IL.

The rebranding initiative is expected to make the local U.S. company’s product offering and organization more homogenous. “The rebranding will provide our customers with greater visibility as to our entire range of products and services, with more coordinated communication behind a single visual identity,” states Hugh Ross, President of Essentra Specialty Tapes, Inc.

The parent company, Essentra plc, has continually leveraged the global company’s skills more effectively, and has reorganized and unified its business units for greater coordination throughout the organization. The rebranding initiative is helping the global organization accomplish these objectives as its global reach and penetration continually expands.

The U.S. website has changed from http://www.duracoinc.com to http://www.essentraspecialtytapes.com. The former Duraco URLs will redirect to the new site automatically. Email addresses will migrate to the essentra.com domain, although existing email addresses will remain functional for some time. Street addresses, phone and fax numbers will remain unchanged. The corporate website for Essentra plc can be found at http://www.essentra.com.

About Essentra

Essentra is a leading international supplier of specialty plastic, fiber, foam and packaging products with four principal operating divisions: Component & Protection Solutions, Porous Technologies, Packaging & Securing Solutions and Filter Products. The company continuously produces and distributes millions of small, but essential, components to a variety of industries. Its products are often unnoticeable or even unrecognizable, but are found everywhere.

The company’s international network extends to 29 countries and includes 42 principal manufacturing facilities, 64 sales and distribution operations and five research & development centers.

Shares in the new company are now traded on the main market of the London Stock Exchange under the Tradable Instrument Display Mnemonic of ESNT.L. Essentra’s ISIN and SEDOL numbers, being GB00B0744359 and B074435 GB respectively, are unchanged.

About Essentra Specialty Tapes, Inc.

Essentra Specialty Tapes offers a wide selection of uniquely functional tapes required by market segments such as Point of Purchase Displays, to effectively merchandise store products in retail establishments; by appliances, to make them water-tight and quiet; in buildings, to reinforce structural or design elements; in schools and museums, to provide permanent and temporary fastening solutions for changing needs; for sealing envelopes, securing package contents prior to shipping, and for many more customer requirements.

Products include foam tapes, double-sided tapes, removable tapes, glue dots, transfer tapes, hook and loop tapes, film and laminating tapes, high bond tapes, weather stripping, bumpers and magnetic tapes, among others. All products are available in stock, and the company accommodates custom orders, as well. The company has 65 years of design and manufacturing expertise that ensures dependable product performance and unmatched service. The company’s locations are positioned to provide one to two day delivery from stock, with very small minimum order requirements.

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