Hurricane Craig Mauls Florida: ShowMojo Delivers Rental Relief

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This week Craigslist unexpectedly changed the rules for real estate professionals in Florida, causing significant disruption to some of their business practices. ShowMojo, the pioneer in online scheduling and prospect nurturing, is the first company to offer a solution -- and help Florida landlords, property managers and Realtors get back to business.

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Unfortunately, Darrow doesn’t think most real estate professionals in Florida have really recognized the root of their troubles. “It’s like silent screams in the night,” he said.

It’s been a difficult week for many of the landlords, property managers and Realtors of South Florida and as far north as Orlando. At the beginning of the week, in a very unexpected move, Craigslist banned nearly all forms of HTML from its listing sites in South Florida and Orlando.

As of this morning, this ban appears to have extended to all of Florida, meaning more bad news for real estate professionals across the sunshine state.

Real estate professions who are accustomed to courting new clients with flashy photo-laden ads are now scrambling to recover.

Robert Darrow, a Broker Associate with Keller Williams Realty, pointed to a fifty percent drop in his web traffic statistics over the last week. Unfortunately, Darrow doesn’t think most real estate professionals in Florida have really recognized the root of their troubles. “It’s like silent screams in the night,” he said.

ShowMojo, the pioneer in online scheduling and prospect nurturing, is the first company to offer a solution.

Just a day after the Craigslist policy change went into effect, ShowMojo rolled out a new post template for South Florida and Orlando rental professionals. That template is available to all ShowMojo users in North America, in case Hurricane Craig continues to roll up the coast.

This new template does not have the same photo gallery and striking colors as the Craigslist templates of old. Those are permanently lost to everyone in these affected areas.

But the ShowMojo template does auto-generate a renter-friendly Craigslist post for each listing. And, more important, it includes clickable links to a full listing page where the prospective renters can view photos, video and even schedule a showing.

ShowMojo lets renters schedule house and apartment showings directly from Craigslist posts, without the assistance of phone calls or emails.

Asked about how these changes might impact his company, ShowMojo CEO and Founder Peter Schuh was upbeat: “Landlords and property managers can still get all the important information about each rental on Craigslist. Renters can still click on a link from each post that lets them effortlessly schedule a showing. We’re watching things closely. But, frankly, we see opportunities in all of this.”

Florida real estate professions can learn more about ShowMojo's services, and sign up for a free trial, at: http://www.showmojo.com.

About ShowMojo

ShowMojo is the only online service that enables landlords, property managers, leasing agents, and Realtors to schedule and confirm showings with prospective renters and buyers online. With its growing suite of features including showtime clustering, automated follow-ups, custom screening questions, and tenant/owner notification, ShowMojo can reduce by up to 80 percent the time residential real estate companies spend booking showings, coordinating the schedules of multiple parties, and diligently nurturing prospective renters and buyers.

Based in Chicago, IL, ShowMojo has scheduled showings across North America -- from Ottawa, Canada, to Pukalani, Hawaii. For more information, please visit: http://showmojo.com.

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Katja Kutzschbauch
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