Pursuit Welcomes Pankaj Gupta - VP, Analytics

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Pankaj Gupta joins Pursuit as VP, Analytics to lead analytics services and expand product capabilities.

Pankaj Gupta - VP, Analytics

Pursuit has two of the most innovative products that I have ever come across in its portfolio, and its leadership team has a great vision to nail closed loop marketing by leveraging these smart products.

Pursuit Solutions announced today that Pankaj Gupta joined their team as VP, Analytics. Pankaj comes from Cognizant Analytics, and was part of the marketRx team. He has extensive experience conducting analyses and delivering actionable insights to drive sales and marketing strategy in the pharmaceutical industry. His expertise spans therapeutic areas and includes designing and executing marketing mix, promotion response, customer targeting optimization, and designing business intelligence solutions.

Pankaj said of his new role, "Pursuit has two of the most innovative products that I have ever come across in its portfolio, and its leadership team has a great vision to nail closed loop marketing by leveraging these smart products. Many pharmaceutical companies still focus on channel level ROI only, and have significant gaps in their multi-channel and closed-loop marketing processes. Hence, there is significant market potential for the growth in this area. I strongly believe I will experience great personal and professional growth in an entrepreneurial environment here, and am excited to make a significant contribution to Pursuit’s success story."

CEO, Pete Stark said, “We are very excited to have Pankaj join the team. His experience and proven results will be instrumental to delivering on our analytic vision in both our services and our platform. When we first discussed our mission to bring sales and marketing organizations closer together by sharing intelligence he understood and embraced the concept immediately. I'm looking forward to putting his analytic experience into play with our products ClearSky and ClearView, and specifically our predictive analytic engine Recommend."

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Elissa Guerra
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