Mediaplanet to Release Call-To-Action Campaign Encouraging Americans to Invest in Disaster Relief in the Developing World

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Mediaplanet Publishing, the leading global publisher of content marketing campaigns, announces the upcoming launch of a cross-media campaign focused on Disaster Relief. The campaign will launch on December 2nd, in alignment with Giving Tuesday.

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Mediaplanet's "Disaster Relief" campaign will raise awareness of the disasters and humanitarian crises occurring globally, and create a call-to-action, encouraging Americans to invest in relief efforts in the developing world.

Mediaplanet's "Disaster Relief" campaign will raise awareness of the disasters and humanitarian crises occurring globally, shedding light on the challenges embedded in developing communities that are merely exacerbated by disasters, motivating the public to participate in the efforts made by humanitarian organizations even when the initial headlines fade from the leading news sites.

“Disaster Relief” will be distributed as a 12-page print publication in the high-impact market of San Francisco within The San Francisco Chronicle, and digitally across a network of 250 online platforms, reaching over 4 million readers. The publication will also be distributed through numerous industry events and social media platforms, further extending the reach to key opinion leaders, influencers, CEOs, heads of state and government, and executives.

The campaign will bring together the leading organizations and thought leaders in the international development space who work to respond to disasters and mitigate the risk associated with disaster in the developing world. “Disaster Relief” will serve to educate readers and motivate them to take action and become a part of these efforts. Some current partners of the campaign include thought leaders from organizations such as UNICEF, CARE, Save the Children, the World Bank and NASA, and corporate and non-profit sponsors such as the Hilton Humanitarian Awards, WaterAid, Islamic Relief, ShelterBox, All Hands Volunteers and Project Concern International.

For more information on the campaign or to discuss partnership opportunities, click here to view the campaign media kit. Previous humanitarian campaigns published by Mediaplanet can be found here: Investing in Women & Girls, Investing in Latin America, Disaster Relief.

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Aleah Sparks, Publisher
Mediaplanet
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