London (PRWEB UK) 11 November 2013
Online search volumes for footwear, clothing and accessories in September were up a whopping 82% on the previous quarter, reveals the latest analysis of fashion-related search data from leading independent digital marketing agency, Greenlight.
According to the agency’s latest ‘Fashion Sector Report - Issue 19’, the womenswear subsector saw the greatest uplift, with swimwear emerging the star performer, search volumes of which outstripped those for lingerie, playsuits and maxi dresses.
Greenlight’s report shows there were a total of 15.5 million searches made on Google UK for fashion wear in September compared to 8.5 million in June.
Shoes & accessories accounted for the lion’s share (35%) of fashion-related queries, search volumes being almost six times greater than those pertaining to menswear, which accounted for just 6%.
However, womenswear made the highest gains on the previous quarter, with related search volumes in September totalling 4.2 million, up a staggering 102% on June’s 2 million.
Searches pertaining to swimwear dominated womenswear queries, the keywords ‘swimwear’, ‘bikini’ and ‘bikinis’ combined, making up 6% of searches. In fact when compared to the previous quarter, queries for swimwear in September rose 152% on June levels.
Other popular womenswear searches included ‘bridesmaid dresses’, ‘maternity clothes’, ‘playsuits’, ‘lingerie’ ‘petite maxi dress’, ‘maxi skirt’ and ‘maternity dresses’.
Greenlight ranked the most visible sites to consumer searches for womenswear.
Asos.com emerged as the most prominent for womenswear, in the organic listings*. Being visible to in excess of 2.4 million queries saw it attain a 58% share of visibility. Debenhams.com and ebay.co.uk followed with 41% a piece.
Asos.com was also the most visible advertiser for womenswear in the paid listings, achieving a 61% share of voice. Marksandspencer.com and Debenhams.com were not too far behind with 59% each.
In Greenlight’s Social Media analysis, ebay.com continued to hold on to its lead as the most visible brand.
Notes to Editors:
*Natural /organic Search - Listings in search engine results pages that appear because of their relevance to the search terms
**Paid Media – an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Greenlight’s report ‘Fashion Sector Report - Issue 19’, profiles search behaviour in this sector. It assesses which brands, websites and review sites were the most visible in Natural Search, Paid Media, and Social Media and hence had the greatest share of consideration when searchers went to Google UK in September to look for womenswear, menswear and shoes & accessories.
Greenlight’s research covers the following industries and sectors:
PERSONAL CARE - Beauty
HOME GOODS - Home & Garden
CLOTHING & ACCESSORIES - Fashion Retail / Sports Retail
CONSUMER SERVICES - Online Dating / Entertainment
GAMING & GAMBLING - Online Gambling
FINANCE - Personal General Insurance / Life Insurance / Retail Banking
TRAVEL & HOSPITALITY – Holidays / Hotels / Flights / Car Hire / Cruises
UTILITIES - Energy
REAL ESTATE – Property (Residential)
TELECOMS – Telecoms
To arrange an interview or for further information about this report, Greenlight’s research portfolio or bespoke reports, please contact:
T: +44 (20) 3326 6232
Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.