DAE Boosting NZ Tourist Numbers From Chinese Vacation Ownership Market

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DAE Boosting NZ Tourist Numbers From Chinese Vacation Ownership Market

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Leading worldwide vacation exchange provider, DAE, has delivered a boost to New Zealand tourism with an increase in visitation from Chinese Vacation Ownership members on exchange.

The news follows the release of the Statistics New Zealand 2013 Tourism Satellite Report that found the number of Chinese visitors to New Zealand increased by more than 30 percent in the 12 months to March 2013, along with a $213 million rise in international visitor expenditure.

Now identified as the biggest growth market for the country’s inbound tourism industry, Gary Fog, DAE’s Business Development Manager for Australia and New Zealand said the opportunity to maximise Chinese visitation and expenditure in New Zealand was through greater exchange options.

“The Chinese Vacation Ownership market is set to be the largest in the world,” said Mr Fog. “In the past 12 months, we’ve seen the vacation exchange model work particularly well in delivering Chinese Vacation Ownership members to key destinations such as New Zealand.

Mr Fog said Chinese tourists were attracted to the natural appeal and charm of New Zealand as a vacation destination, offering an array of world-class sights, activities, shopping, restaurants and accommodation.

Head of DAE China, Yang Chen said DAE China has seen a demand for more and more members to travel to New Zealand for vacation, independently through DAE exchange and in groups on organized tours through their Vacation Club partners.

“Chinese travelers are very drawn to New Zealand as a destination,” said Mr Chen. “The landscape shown by The Lord of The Rings movies is just fabulous, and they also have Tourism Ambassador, Yao Chen, a famous Chinese actress, who welcomes many of her fans to come to this peaceful paradise. It is a place so close to nature with breathtaking views.”

Chinese Vacation Club UVC commenced operating New Zealand tours in 2009 and has since developed a wide selection of travel routes to meet the growing demand. Now they organize member tours to New Zealand at least twice a year, with groups of no less than 10 families each time.

“When they return, many members speak very highly of their time in New Zealand,” added Mr Chen. “From the city of Napier in the north, to the most famous scenic spot, Lake Taupo, and all the way down to idyllic Queenstown in the south, the surrounding beautiful views are refreshing and unforgettable.

“The getaway trip to New Zealand enlightens them to a new lifestyle that totally differs from China’s hustle and bustle, and creates lifelong memories for the whole family.”

Mr Fog said the increase in Chinese visitation was being welcomed by New Zealand Timeshare Resorts, some of which were even adding Chinese signage to improve the visitor experience and make their stay more enjoyable.

About DAE (Dial An Exchange)
DAE has grown significantly since it first opened its doors in 1997. A strong focus on quality customer service has led to their continued growth as over 50% of their new memberships have been the result of personal referrals. Today, the company services over 1 million timeshare owners (including 450,000 direct members) at resorts and clubs through 12 offices worldwide, and is a truly viable option for all timeshare, points and fractional owners to exchange their weeks and points or credits products. DAE’s robust set of membership benefits makes it easy for owners to truly enjoy their vacation ownership experience. Their simple, flexible and innovative direct to consumer approach has evolved into a range of business development and support tools for their business partners such as resorts, management companies and Home Owners Associations who are looking for a competitive edge to support their rapid growth.

DAE offers a value added Gold Advantage benefits program along with low exchange fees, a 3-year credit for every banked week, 24/7 live access to exchange weeks, personalized customer service, worldwide vacation availability, discounted rental weeks in prime locations and informative monthly e-Newsletters providing travel tips, destination ideas and money saving promotions and offers. At DAE, the timeshare owners’ needs come first and foremost and quality of service is never compromised. For more information, please visit http://daelive.com.

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Keisha Hayden
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