Certified Gold Exchange to Streamline Web Marketing

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The discount gold dealer is revamping its online strategy to devote more time, energy and resources to its target segment of physical gold bullion and coin investors.

CertifiedGoldExchange.com - America's Trusted Source for Gold

CertifiedGoldExchange.com America's Trusted Source for Gold

What we learned is that the majority of the people who come to us are relatively new to gold investing and are either interested in gold bullion bars, gold bullion coins or non-confiscatable gold coins.

Well-known U.S. gold dealer Certified Gold Exchange, Inc. has decided to streamline its online presence with the intention of devoting more time, energy and resources to its clients and target segment of prospects. The company dealt originally with other gold dealers but began taking on household investor clients in 2001, and over the years the company has developed a number of web sites, each with a different theme.

“We created and maintained a total of 11 sites, one for each segment of the physical gold market,” said CGE vice-president of marketing Janet Jones. “What we learned is that the majority of the people we can help are relatively new to gold investing and are either interested in gold bullion bars, gold bullion coins or non-confiscatable gold coins. Lots of people call us for silver bullion and coins, too, so we have decided to use our corporate website, certifiedgoldexchange.com, as the comprehensive source for information on those products as well as an easy-to-use discount trading platform.”

The company’s web site now displays a handful of free investing magazines that can be viewed online or sent to investors’ homes or offices. Jones says that since the Certified Gold Exchange is one of the few gold dealers that use non-commissioned gold advisers, it is common for first-time and seasoned gold investors call for unbiased advice, especially when gold fluctuates as much as it has recently.

“We love to hear the phone ring because more often than not the person on the line understands what a dangerous situation we are in as a nation, and they want to protect themselves,” Jones commented. “We have a relatively high investment minimum of $5,000 so we can’t help everyone but at the very least we can send you some free information and provide you with contact info for a Better Business Bureau-accredited gold dealer more suited to your needs, because the shysters that bombard you with the ads and celebrity sponsors are going to take 20-35% of your savings right up front via broker commissions. That’s not fair, whether you’re investing $1,000 or $1 million.”

Certified Gold Exchange, Inc. is one of North America’s premier precious metals trading platforms, providing unparalleled service to licensed dealers, institutions, and household investors since 1992. Certified Gold Exchange maintains an A+, Zero Complaint Better Business Bureau rating. For more information or a free “Gold Investor’s Guide,” visit http://www.certifiedgoldexchange.com or call 1-800-300-0715 today.

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Stewart Lawson
@CGEINC
since: 06/2011
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Certified Gold Exchange, Inc.
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