OpinionLab Joins IBM Digital Marketing Network

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OpinionLab named Digital Data Exchange (DDX) Certified Partner for Voice of Customer. Syndication of real-time analytics to OpinionLab's Voice of Customer platform powers deeper insights into customer experiences, wants and needs

OpinionLab, the pioneer and global leader in omnichannel Voice of Customer (VoC) feedback, today announced a major integration with IBM Digital Data Exchange (part of IBM Digital Analytics) that pairs real-time customer feedback with digital customer insights.

Through the integration, marketers and website operators have the power to remotely control behavioral intercepts, as well as gain a complete picture of the user experience and a deeper understanding of consumer’s opinions and actions - without extra effort or custom IT work. IBM's "gold tag" API ensures that real-time customer intelligence is always available to OpinionLab, enabling marketers to connect voice of customer data to specific customer segments, behaviors and actions. The integration also provides a complete picture of all customer experiences, revealing why users behave the way they do.

"It was an honor to be one of the Certified Partners for the IBM Digital Marketing Network launch, and we're excited about the advantages that our integration provides," said Mark Treschl, President & CTO. "The tight pairing of feedback and behavioral data allows our clients to innovate new VoC strategies such as using segmentation to fine tune feedback collection and analysis without extra IT support or involvement."

Solution Overview
OpinionLab's proven, innovative VoC solutions interpret customer feedback across all brand touchpoints, including mobile platforms, online and in-store. Now, together with the IBM Digital Marketing Network and IBM Digital Data Exchange, OpinionLab is making it easier than ever before to mix behavioral data with customer feedback for a richer more complete picture of the customer experience. The integrated solution provides rapid tactical awareness for problems, greater contextual insight into user challenges and the foundation to strategically address challenges across all digital touchpoints (web, mobile, in-store). Clients using the integration can:

  • Connect visitor feedback to online KPIs and onsite success events.
  • Track campaigns to visitor feedback.
  • Correlate customer feedback to current variables captured by the Digital Data Exchange.

The integration is immediately available to all joint clients of OpinionLab and IBM Digital Data Exchange.

About OpinionLab
OpinionLab is the pioneer and global leader in omnichannel Voice of Customer (VoC) feedback innovation with over a decade of success and a dozen patents on major VoC advancements. Starting with the familiar [+] feedback symbol, the company¹s end-to-end solution suite allows clients to improve the omnichannel experience with precise, real-time intelligence into what customers want and need. Global leaders choose OpinionLab for actionable VoC insight across web, mobile, store and product touchpoints. Recently recognized by Inc. Magazine as one of the fastest growing companies in America, OpinionLab is proud to service over half of the Fortune 50, including Walmart, Bank of America, and Ford Motor Company. For more information, visit OpinionLab online, read the blog or follow Voice of Customer on Twitter.

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