In the new year you can expect businesses to invest more resources in their mobile presence. The key to successful m-commerce will be creating a user-friendly design to encourage sales.
Tamarac, FL (PRWEB) November 12, 2013
3dcart, a leading all-inclusive, web-based eCommerce hosting solution, today reveals its predictions for the eCommerce market in 2014. With the 2013 Holiday season estimated to increase online retail sales 15% from 2012, and to bring in $61.8 billion in eCommerce revenue, 3dcart anticipates that this momentum will carry on into the New Year and lead to a greater emphasis on mobile commerce and personalized customer experiences.
“Consumers are increasingly looking for the anytime, anywhere shopping experience. Having entire stores at the tip of their fingers through mobile sites is revolutionizing the way people shop,” said Gonzalo Gil, founder and CEO of 3dcart. “In the new year you can expect businesses to invest more resources in their mobile presence. The key to successful m-commerce will be creating a user-friendly design to encourage sales. Companies need to steer clear of illegible texts and sites that are difficult to navigate.”
Mobile commerce sales have increased 67% this year and will only continue to grow in 2014. This growth is beneficial for both the consumer and the store owner as shoppers have access to all of their favorite brands in the palm of their hand, and businesses can count on the fact that there is only one user accessing their site per mobile device. This means that all the information gathered about a shopper is solely that of its user. Brands like Amazon and Apple are already taking advantage of this opportunity and others are ready to follow suit.
For years, online retailers have been trying to compensate for the personal shopping experience comparable brick-and-mortars offer, and the differences are continuing to shrink. Store owners can personalize their shops by using individualized data from shoppers’ mobile devices.
“A cell phone is a personal device meaning the user’s experience can be personalized too,” said Jimmy Rodriguez, CTO at 3dcart. “By taking that individual’s recent web history and social media interaction, we can identify their likes and dislikes. Imagine having access to someone’s Pinterest boards and being able to match your inventory with their pins. That’s something you can’t find in a physical store.”
To learn more about 3dcart and their contribution to the eCommerce community, visit http://www.3dcart.com.