Soft Surroundings Expands With Second Houston Location

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New Town & Country Village location to open later this month.

Our stores are a retreat from the daily hustle and bustle of life’s everyday expectations. We are excited to offer our in-store experience now at Town and Country

Soft Surroundings, a leading multichannel retailer committed to providing stylish and comfortable clothing, jewelry and accessories, home furnishings and the latest in beauty and skincare to women of all ages, maintains its dedication to providing an extraordinary shopping experience by announcing the opening of its second location in the Greater Houston area.

The new location is scheduled to open later this month in Houston’s ultimate urban luxury shopping destination, Town & Country Village. Not only will the 4,085-square-foot location feature the popular merchandise found in the Soft Surroundings catalog and website, but it will also offer customers a variety of unique, store-exclusive merchandise to further enhance their shopping experience.

“Soft Surroundings is thrilled to be opening our second location in Houston,” said Vice President of Retail Stores, Danny Boddy. “We had such a warm welcome with the opening of our Woodlands Mall store, that we took the opportunity to place another store in Town and Country. We are excited to be offering our Houston customers options in where they shop. As you know, we offer a wide array of products and services that truly represent the woman on the go and her need to slow down and take time out for herself. Our stores are a retreat from the daily hustle and bustle of life’s everyday expectations. We are excited to offer our in-store experience now at Town and Country.”

Soft Surroundings will host an all-day Grand Opening celebration on Friday, November 22. The event will feature free beauty treatments from Bliss, Jane Iredale, Osmotics, and DevaCurl, as well as complimentary champagne and desserts. Additionally, the first 150 shoppers will be given Soft Surroundings gift bags filled with an assortment of fabulous products. Soft Surroundings at Town & Country Village will be located between Nine West and Zoe’s Kitchen.

About Soft Surroundings: Headquartered in St. Louis, MO, Soft Surroundings is an upscale tri-channel retailer of women's apparel, home, and beauty. Releasing its first catalog in 1999, Soft Surroundings has been dedicated to making women look and feel their best ever since. Having experienced record growth in its catalog channel, Soft Surroundings opened its first retail location in St. Louis, MO in November of 2005, followed by stores in South Windsor, CT, South Barrington, IL, Kansas City, MO, Lone Tree, CO, Southlake, TX, Boston, MA, Chestnut Hill, MA, San Antonio, TX, The Woodlands, TX, King of Prussia, PA, and now Houston, TX. Soft Surroundings is continuing to expand its retail division nationally to meet the needs of its many devoted customers. Visit Soft Surroundings online at

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Jim Manno
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