Only 15% of companies with revenues of £300 million or more are embracing mobile within their customer experience.
Coventry (PRWEB UK) 13 November 2013
There’s no question that mobile phones are an essential part of our everyday lives. We never leave home without them, and as PricewaterhouseCoopers acknowledge, they allow for a ‘richer, deeper, and more personal customer experience’. But are brands using them to their advantage to capture the Voice of the Customer?
Rapide have just collaborated with Paul Berney, (former CMO and MD of the Mobile Marketing Association) to create this exclusive Infographic which explores how you can harness the power of mobile to capture the Voice of your Customers and enhance experience at Moments of Truth.
As it becomes more and more popular, the mobile channel is emerging as the consumers’ primary choice for all possible service activity. This is due to the fact that mobile allows consumers to act at the point of impulse. The fastest way anyone can react to any call to action is to put their hand in their pocket and text a single keyword to a 5-digit short code.
Below is just some of the research which has been highlighted in their infographic:
- Only 15% of companies with revenues of £300 million or more are embracing mobile within their customer experience (Customer Experience Maturity Model, Temkin Group).
- Mobile will become the first moment of truth between a brand and consumer (A.G. Lafley, CEO, P&G).
- Mobile customer experience is one of the top trends worth watching for in 2014 (ITxpo 2013, Gartner).
Rapide was launched in 2000 by Nigel Shanahan and is one of the UK’s leading customer engagement specialists, providing customer engagement solutions that drive advocacy to half of the FTSE.
They produce state-of-the-art proactive communication and fast feedback technology that lets their clients increase revenue and reduce churn by listening and reacting to the Voice of the Customer in real-time.