Digital Innovators Shine at 4th Annual Digital Marketing Canada Summit

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eyeforpharma recently hosted their 4th annual Digital Marketing Awards ceremony at the Westin Prince in Toronto, honoring digital innovators and marketing pioneers in the Canadian pharmaceutical industry.

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how marketing is evolving in Canadian pharma and how these companies are at the forefront of innovation

The complimentary program was developed to recognize the organizations and individuals responsible for creating some of the top eHealth initiatives in Canada and to provide them a platform to showcase their work. Entrants were required to submit a formal application and meet strict criteria for consideration.

Winners were chosen in six categorizes and presented with their awards at the Digital Marketing Canada summit. Presented below are the winners in each category.

Best Healthcare Provider Website – a site designed to promote awareness or offer products/services to the healthcare provider market – was award to Klick Health for their AMPYRA HCP Site, designed for client Acorda Therapeutics (http://ampyra-hcp.com).

Best Patient Website – a site designed to promote awareness or offer products/services for the Patient market – was awarded to AbbVie and Idea Couture for their website Patients at Heart (http://www.patientsatheart.com/).

Best Unbranded Consumers Website – a site designed to promote awareness or offer products/services for the Unbranded Consumer market – was awarded to A.D.A.M. for their unbranded site, SmartEngage (http://www.adam.com/SmartEngage.aspx).

Best Healthcare Provider Mobile Platform – any piece of mobile media, including but not limited to branded apps, in-app advertising, mobile displays, SMS and mobile streaming video advertising targeted at healthcare providers – was awarded to John St. for their Osteoarthritis Myths & Facts platform, designed in conjunction with AstraZeneca (http://awardshowsdev.unignorablework.com/myths_facts/).

Best Patient Mobile Platform – any piece of mobile media, including but not limited to branded apps, in-app advertising, mobile displays, SMS and mobile streaming video advertising targeted at Patients – was awarded to John St. for their Symbicort SMART platform, designed in conjunction with AstraZeneca (http://symbicort.ca/sam/m/).

The Digital Innovation Award – presented to a company that has applied new technology or leveraged existing technology in a new and creative manner for the Canadian market – was awarded to AbbVie and Idea Couture for their Patients at Heart website.

Judges evaluated the submissions on User Experience, including quality of content, information architecture, interactivity and visual design, and on Business Alignment, such as campaign strategy and the impact of each initiative.

Judges, while anonymous, were digital, strategic and creative experts from agency, client and regulatory groups in Canada. In addition to having rich knowledge of the existing state of digital execution, they have opinions with respect to the bright future of digital healthcare in Canada.

Brynn Smith-Raska, VP Canada for eyeforpharma, remarked that “this year we saw more competition – and more noteworthy work – than any year previous. It’s fantastic to see how marketing is evolving in Canadian pharma and how these companies are at the forefront of innovation. It was an impressive lot of entries and eyeforpharma is so privileged to bestow this honor on the top creative minds in Canada.”

The next round of Pharma Marketing awards will take place in the spring of 2014.

About eyeforpharma:

eyeforpharma is a hub for senior-level pharma executives, patient advocacy groups and other health experts to exchange ideas and stay up to date with shifting trends and practices within the pharmaceutical industry. We provide industry-focused commentary, events, reports, and other valuable expert-driven content. Our ultimate aim is to facilitate positive change through discussion and debate, enabling dialogue within the industry and driving the positive benefits that pharmaceuticals can offer. We actively respond to the aims and interests of our audience, so please get in touch if you think we can do even more. eyeforpharma is part of FC Business Intelligence Ltd. FC Business Intelligence Ltd is a registered company in England and Wales - Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK.

Contact:

Brynn Smith-Raska
VP Canada | eyeforpharma
201-204-1683 or brynn(at)eyeforpharma(dot)com

Amy Claxton
Business Development Manager | eyeforpharma
+44 20 7375 7186 or 1 866-996-1235 ext. 7186
aclaxton(at)eyeforpharma(dot)com

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Andy Robertson
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