Crowdsource Funding @ 500% -- FINEX™ Cast Iron Heats Up Premium Skillet Market

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FINEX (finexusa.com) is soon to complete a very successful Kickstarter introduction of their debut product, an innovative octagonal 12-inch cast iron skillet. To date, FINEX has achieved 500% funding with over 950 backers and will continue to seek additional support through Kickstarter through Nov. 17th.

Finex Skillet Overview

Crowdsourcing is truly supporting the quality redesign of a beloved classic like a cast iron skillet, in much the same way early American pioneers who cooked with those same skillets gathered together to raise communities. It just feels right.

FINEX (finexusa.com) is soon to complete a very successful Kickstarter introduction of their debut product, an innovative octagonal 12-inch cast iron skillet -- a long-overdue redesign of a true American classic. The strong acceptance of its design and features has attracted over $130,000 from supporters in less than 30 days on Kickstarter. To date, FINEX has achieved 500% funding with over 950 backers and will continue to seek additional support through Kickstarter through Nov. 17th.

This skillet sports an octagonal shape, a patented quick-cooling wire-spring handle, and a smooth polished computer numerical control (CNC)-machined interior. It’s the first cast iron cookware fully designed and manufactured in the Pacific Northwest

“There is a certain sweet symmetry to this all,” muses Mike Whitehead, FINEX founder. “Crowdsourcing is truly supporting the quality redesign of a beloved classic like a cast iron skillet, in much the same way early American pioneers who cooked with those same skillets gathered together to raise communities. It just feels right.”

FINEX's skillet retains cast iron’s time-honored cooking superiority and durability without the toxicity concerns that come with much of modern cookware. The skillet’s octagonal shape lets cooks stand the skillet on its side (handy for drying and convenient for storage). Because each of its six corners becomes a pour-spouts, pouring becomes almost magically simple at any angle. The spring handle harkens back to the classic woodstove handles that prevented cooks from burning their hands when stoking wood-fired cook stoves. The spring handle‘s ample air space cools quickly after use.

FINEX is continuing to raise launch funds through their Kickstarter campaign through November 17, offering supporting funders special pre-release pricing of $125 for estimated February 2014 delivery and $165 for estimated December 2013 delivery (Sold Out)., FINEX confirmed everything is on track for its first round of shipments to backers by the December 15, 2013 target, just in time for the holidays. Video of the FINEX cast iron skillet pattern being machined is available to view at FINEX website or the project’s page on Kickstarter, along with loads of other luscious product images and background information.

Broader availability is scheduled through select channels in Q1, 2014 at $195 manufacturer suggested retail price (MSRP). FINEX has a full set of premium cast iron skillets and matching lids in a range of diameters as well as a number of yet to be patented design driven cooking innovations in the design and planning stages.

Contact
For more information, visit http://www. FINEXUSA.com; or e-mail cookwithus(at)FINEXUSA(dot)com.

High-resolution images available at http://www.FINEXUSA.com/press-resources/.

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Ron
@FINEXCOOKWARE
since: 10/2013
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