ECPI University Selects CUnet as Enrollment Marketing Partner

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Drawn to Strategic Approach Focused on Growth while Lowering Cost of Acquisition

ECPI University, a premier institution of higher education focusing on programs in science technology, health sciences, business/criminal justice and the culinary arts, selected CUnet as their enrollment marketing partner. With 10 locations in the Southeast plus a strong online program, ECPI University tasked CUnet with growing enrollments and lowering cost of acquisition by sourcing student candidates with a strong propensity to succeed. All student candidate data will be routed through Sparkroom, the industry-leading enrollment marketing technology owned by CUnet, for automation, integration and analytics.

“Having worked with them in the past, I know the team at CUnet is comprised of true experts in the field of higher education enrollment marketing. I have high expectations and do not doubt they will meet them,” said Marcelo Parravicini, chief marketing officer at ECPI University. “I’m eager to be back on board with Sparkroom. The intelligence it provides is vital when working to optimize a campaign to realize efficiencies.”

CUnet provides services designed to streamline higher education online marketing efforts. Their full-service management leverages years of digital experience to create customized marketing strategies based on individual school objectives. Working as an extension of school marketing teams, CUnet offloads day-to-day marketing management tasks while providing strategic solutions and resources designed to derive maximum value from all marketing channels.

“We are pleased to be chosen as a partner by ECPI University to manage their enrollment marketing efforts. Our capabilities, including the management of performance-based campaigns designed to streamline marketing efforts, are directly in line with their objectives,” explained Kim Kelly, managing director of agency services at CUnet.

Sparkroom, a software-as-a-service (SaaS) platform, integrates all aspects of enrollment marketing, automates processes based on performance-enhancing decisions and provides robust tools for analyzing campaign data. Recent Sparkroom enhancements include a predictive modeling engine that automatically rates each inquiry for propensity to convert based on historical data, LeadiD integration to allow for the auditing of every inbound inquiry with definitive origination details and an intuitive analyzer tool with a pivot builder that makes it easy to build custom reports with user-defined formulas.

For more information about CUnet’s expertise, products and services in higher education enrollment marketing, please visit Request a personal Sparkroom demonstration at

About CUnet
For almost a decade, CUnet’s enrollment marketing experts have helped colleges and universities reach, recruit and enroll the best students for their programs. With the industry’s leading technology platform, a comprehensive set of online marketing services and a network of targeted media providers, CUnet partners with higher education institutions to deliver student candidates, holding itself accountable to lowering overall acquisition costs while driving enrollment growth. CUnet’s recruitment marketing services are supported by a network of proprietary websites, including their flagship site,, and the student advisor service. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, NJ, CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit


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Kathy Bryan
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