TFI Envision, Inc. Developed Graphics for Dove® Endcap at Target

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Unilever selected TFI Envision, Inc. to develop the graphics for a recent endcap promotion in Target stores.

Unilever selected TFI Envision, Inc. to develop the graphics for a recent endcap promotion in Target stores

Unilever selected TFI Envision, Inc. to develop the graphics for a recent endcap promotion in Target stores.

The endcap featured six different variants of Dove “go fresh” bar and body wash, all with a bonus 6.67 fl. oz. Revive body wash.

TFI Envision utilized the Dove® blue color to bring the ‘bonus’ messaging on both pack structures for a cohesive look across six different variant colors. The body wash nested the 3 products into a full color paperboard ‘boot’ with the pomegranate & lemon verbena visuals on the softly curved side panels to catch the consumer’s eye. The 8-bar packs communicated bonus messaging in the common blue panel along the right side of the front panel with the bonus product overlaying it.

TFI Envision took full advantage of the refreshing variant visuals to make the communication boxes on each shelf stand out.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.

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Liz Ball
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Dove “go fresh” bar and body wash, all with a bonus 6.67 fl. oz. Revive body wash