When you build browser add-ons, you can access all users’ browsing activity - what they browsed, what sites they like and dislike, and what they are searching for right now.
Alexandria, VA (PRWEB) November 15, 2013
Significantly higher levels of customer engagement can be achieved not through email marketing and website-based offers but through building a browser add on, according to research conducted by BestToolBars. In studies, the tech firm found that businesses who build a browser add-on receive 27% more clicks on offers than those using email alone. The total open rate with an add-on averages 79%, meaning a large proportion of the client base will receive and be aware of calls to action, incentives to buy and latest product discounts.
Unlike email or other forms of marketing, browser add-ons encourage higher levels of customer engagement by being ever-present. Engaging customers is made much easier when they are constantly ‘near’ to the brand – something that is easily achieved when companies build a browser add-on to be seen each time their user goes online.
Vladimir Zhukov, Head of Marketing at Besttoolbars said, “The smart approach to effective customer engagement is not to constantly bombard the user with communications but to catch them at the optimum point in the buying cycle. When you build browser add-ons, you can access all users’ browsing activity - what they browsed, what sites they like and dislike, and what they are searching for right now. Using this data you can offer users what they need, when they need it and crucially, when they they are ready to buy it.”
A 2007 Nielsen Global Online Survey on internet shopping habits reveals an upsurge in the number of internet users buying online. A huge 94% of US internet users are online shoppers, as are 93% of European internet users – being able to tap into buying habits by monitoring browser history via the add-on offers an unrivalled opportunity to grow sales figures.
BestToolBars’ cross browser add-on framework is designed to create bespoke add-ons for all major internet browsers. It streamlines the add-on build process, allowing for quick development, easy updates and custom browser toolbar buttons. Add-ons can serve any number of purposes, existing clients report increased sales of 52%, increased website traffic, the ability to deliver more timely and relevant information to customers and better consignment tracking.
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes: