Instant TV Channel Selects Vidillion for Connected TV Content Monetization

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Instant TV Channel has selected Vidillion for connected TV content monetization. They chose Vidillion due to their unique patent pending software that permits these content owners to better monetize their OTT and/or IPTV content.

Instant TV Channel chose Vidillion due to their unique patent pending software that permits these content owners to better monetize their OTT and/or IPTV content.

Instant TV Channel, leading integrator of Roku channels, has selected Vidillion for connected TV content monetization. Over 1,500 developers have selected Instant TV Channel as their Roku channel development tool provider. Instant TV Channel chose Vidillion due to their unique patent pending software that permits these content owners to better monetize their OTT and/or IPTV content.

"Our customers are demanding higher advertising revenues for their content on Roku. Vidillion’s multi-ad network, Platform as a Service (PaaS), maximizes CTV inventory fill rate" said Scott Musser with Instant TV Channel. He continues to say that placing a Vidillion video ad into a Roku channel using Instant TV Channel's web-based development system is as simple as typing in a URL and then selecting which portion of the channel the ad applies to.

Vidillion enables video content owners to make money from content viewed on connected TVs and allows advertisers to reach highly-engaged connected TV viewers. Vidillion delivers content to multiple platforms and deliver ads to viewers via a wide range of connected TV devices.

“Vidillion is pleased to be able to facilitate improved revenue via targeted linear ad placement for leading ROKU channels, as developed by channel developers” said Dennis Nugent, Chairman and Founder of Vidillion.

About Instant TV Channel

Instant TV Channel, based in Harrisburg, Pennsylvania, is a provider of cloud-based tools that eliminate the low-level and time-consuming details of Roku programming, shortening channel development time, reducing cost, and easing maintenance after the channel is in production. WYSIWYG theme and content editors make channel creation a breeze. Most changes can be made without repackaging and uploading the channel, shortening the turnaround time between design iterations. As soon as a change is made to a channel in an Instant TV Channel editor, it appears on all Roku players that have the channel installed. Instant TV Channel significantly reduces the time it takes to go from an initial concept to a public channel in the Roku Channel Store. For more information, please visit http://www.InstantTvChannel.com.

About Vidillion

Vidillion built the first connected TV monetization platform, VidTizer. VidTizer enables video content owners and video service providers (VSPs) to make money from content viewed on connected TVs. Vidillion’s proprietary patent pending software allows precisely targeted ads based on device, profile, geography, language and context and verifies ad delivery. Vidtizer’s three tier hierarchies of business rules maximizes the revenue from ad inventory and allows content distributors to limit ads to viewers based on profile such as religion, language, device, content or other parameters. Vidtizer includes the Vidillion Versatile Anonymous SysTem (VAST) proxy server that allows delivery of ads to non-VAST compliant devices. Vidtizer uniquely offers content owners the means to instantly monetize their video content on connected TVs. Vidillion also offers VSPs TotalStream streaming video-optimized CDN services for reliable, secure delivery and a state-of-the-art streaming experience at a lower cost. For more information, please visit http://www.vidillion.com.

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Dennis Nugent
Vidillion
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