Ching Announces Public Availability of Online Fundraising Tool for Nonprofits in Time for Holiday Shopping Season

First purchase-driven fundraising platform gains momentum in nonprofit community and releases Google Chrome extension.

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We’re excited to provide this creative fundraising technology to a broader nonprofit community. Our enhanced platform will allow our nonprofit partners an opportunity to take full advantage of the busiest online shopping time of the year.

Atlanta, GA (PRWEB) November 20, 2013

After completing a successful beta period, ChingTM announces the release of its Google Chrome web browser extension, enhancing nonprofits ability to raise funds from supporters’ online transactions this holiday shopping season and beyond. With the addition of the Google Chrome browser extension, supporters can now shop freely from online retailers and feel good knowing that up to 10 percent of their purchase will go directly to their favorite cause.

Nonprofits wishing to take advantage of this heightened shopping time can join Ching for free and within 48 hours, they’ll have a customized fundraising strategy and technology platform available for use. In fact, Ching is gaining an average of one new nonprofit partnership per day. Recent nonprofits include, Greater Scranton YMCA, Northwest Florida Ballet Company, Humane Society of Bay County, and Georgia Teen Institute.

During the months of November and December, American e-commerce spending is expected to reach $61.8 billion. With Ching, nonprofits have the ability to capture a portion of this revenue from transactions at popular Internet retailers. For example, Ching gives charities an average of 2.5 percent of each Amazon.com sale and 1.5 percent of each Macys.com sale.

“The response from the nonprofit community during our beta period has been remarkable,” said John M. Suddes, CEO and founder of Ching. “Building off this initial success, we’re excited to provide this creative fundraising technology to a broader nonprofit community. Our enhanced platform will allow our nonprofit partners an opportunity to take full advantage of the busiest online shopping time of the year.”

As the first purchase-driven fundraising tool designed specifically for nonprofit organizations, Ching provides nonprofits the ability to earn new revenue, engage existing donors and cultivate new supporters. Ching works with nonprofits to create a customized fundraising program that allows the organization to benefit from a collective group of dedicated online shoppers. Nonprofit organizations interested in becoming a Ching partner can click here to sign up for free.

About Ching

Launched in 2013 by veteran fundraising professionals, ChingTM is an innovative technology tool that empowers nonprofit organizations to generate new revenue, continually engage current donors, and cultivate new supporters through their everyday online purchases at no cost. To start fundraising with Ching, visit giveching.com and follow @GiveChing on Twitter.


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