We are confident that NDX will empower Macy’s, a top US retailer, with the best quality-assured data offered for preprint media planning.
St. Louis, Mo. (PRWEB) November 20, 2013
NDX, provider of the largest, most comprehensive and current database of newspaper product, and publication and distribution information, announced a new agreement with Macy’s department stores, an historic national leader in the retail industry. Macy’s will utilize NDX products for full-US-coverage, with access to all segments of the NDX database and use of all web-enabled user tools and interfaces. NDX will provide Macy’s with information and tools to help deliver maximum ROI for their print media planning.
“We are proud to provide Macy’s with the best national database of preprint products and distribution projections available, and to contribute to their high quality media strategy and planning,” said Jack Whisler, Executive Vice President, Sales of NDX. “We are confident that NDX will empower Macy’s, a top US retailer, with the best quality-assured data offered for preprint media planning.”
Macy’s will use the NDX Source® proprietary database of over 4,500 publications to provide the broadest possible market coverage, which will assist them in efficient print distribution planning for the multiple markets they serve.
Macy’s department stores are part of Macy’s, Inc., one of the nation’s premier retailers. There are about 800 Macy’s department stores operating nationwide. Established in 1858, Macy’s is an industry and community leader and a globally-recognized brand.
NDX is an advertising technology and services company. The company provides the leading data management platform for the publishing industry in North America. NDX provides a variety of demand-side ad-tech solutions to retailers, agencies and other marketers of consumer goods and services. The NDX technology platform includes a proprietary database, Source, which maintains current, reliable audience data for over 100 million households. NDX Studio and Snapshot are robust data management tools for publishers and advertisers used to evaluate and manage their targeted media placements. NDX is headquartered in Chesterfield, MO with operations based in Chicago. Visit us at http://www.NDXus.com to learn more.