The Pedowitz Group Partners with Lenskold Group to Examine the Revenue Impact of Content Marketing and Marketing Automation

New study finds process is key to evolving measurable content marketing. Marketers doing a good job of building the foundation for measurable content marketing by deploying marketing automation, but need to strategically focus content marketing while more fully developing a measurement capability - Download report here.

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2013 Research Report Cover Lenskold / TPG
This year’s landmark study indicates marketers are doing a good job of building the foundation for measurable content marketing by deploying marketing automation, but still have a way to go," said Jeff Pedowitz, CEO and President, The Pedowitz Group.

Atlanta, GA (PRWEB) November 20, 2013

The Pedowitz Group (TPG), global leaders in Revenue Marketing™, announces the release of Lenskold Group’s 6th Annual B2B Lead Generation Marketing Effectiveness Study. This is the third consecutive year TPG joined forces with Lenskold Group to analyze key concerns facing today’s Revenue Marketer®.

The 2013 study is an offshoot of last year’s initiative, which proved integrated marketing automation (marketing automation plus CRM) delivers a quantifiable competitive advantage. Building on this finding, the 2013 research focuses on content marketing, automation and ROI. It examines the practices and processes for managing and measuring content marketing to understand what leads to highly effective marketing and incremental revenue growth.

The survey was conducted in September with 323 B2B lead generation marketers worldwide. Participants were recruited by The Pedowitz Group and Demand Gen Report. The 29-page report can be downloaded here.

"This year’s landmark study indicates marketers are doing a good job of building the foundation for measurable content marketing by deploying marketing automation, but still have a way to go," said Jeff Pedowitz, President and CEO, The Pedowitz Group. "They still need to strategically focus content marketing while more fully developing a measurement capability. Those in the study who have already done this have a marked improvement in performance and revenue accountability."

"This research shows how highly effective and efficient marketers have built strengths in core capabilities and processes for managing and measuring content marketing," says Jim Lenskold, President of Lenskold Group. "Content marketing offers high potential for measured revenue contribution but this will remain untapped until marketing organizations address the culture and discipline that will improve processes."

About Lenskold Group

Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. The senior management team of accomplished professionals provides cohesive and comprehensive solutions in the area of marketing ROI processes, measurements and analytics. Company President and Founder, Jim Lenskold, is author of the award-winning book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. To learn more about Lenskold Group and its innovative services, visit the Lenskold Group website at http://www.lenskold.com or call 732.223.8886.    

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,100 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 30 nationally recognized awards for their Revenue Marketing excellence. Debbie Qaqish, Principal Partner and Chief Strategy Officer for The Pedowitz Group, recently authored the book: "Rise of the Revenue Marketer: An Executive Playbook," in October 2013. Qaqish’s widely acclaimed book is described on Amazon as a game-changer and required reading for all Revenue Marketers®. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers, visit http://www.pedowitzgroup.com/, call us at 855-REV-MKTG, or visit Revenue Marketer Blog.