Health Justice CT Announces Video Challenge on Healthcare Enrollment

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Third annual Health Justice CT challenge seeks Connecticut residents to help get the word out about enrollment through video.

Health Justice CT, an innovative movement designed to use social media as the foundation for raising awareness on racial and ethnic disparities in Connecticut, announces its 3rd Annual Health Justice CT Challenge as of a statewide effort designed to educate and enroll communities of color in new insurance options.

Between October 1, 2013 and March 31, 2014, more than 340,000 of Connecticut uninsured will have the opportunity to enroll to receive health insurance coverage for the first time, and this year’s challenge seeks Connecticut residents (that include individuals, organizations or groups) to create a video message that would encourage communities of color to enroll for healthcare using the state’s healthcare exchange.

There are three cash prizes totaling $10,000. Applications are due at http://www.HealthJusticeCTChallenge.org no later than Friday, December 20, 2013 at 11:59pm EST. Applying for the 3rd Annual Health Justice CT Challenge is a three-step application process:

1. Online Application: Each individual, group or organization must complete a short online application.

2. Video Submission: Make a creative video that specifically encourages one of these audiences to enroll for healthcare using the State’s healthcare exchange.

  • Communities of color
  • Medicaid-eligible(s)
  • Students of color

3. Online social sharing: Applicant’s video will be shared and voted on by the public at HealthJusticeCTChallenge.org from January 6th to March 31, 2014.

Applicants will be judged on the following criteria: video message, social media and online engagement.

“New provisions in the Affordable Care Act mean big changes for Connecticut’s residents,” said Heang Tan, program director of Health Justice CT. “Increasing enrollment for communities of color offers an opportunity to advance health equity, and we’re asking people to put on their creativity caps and participate in this challenge to help get the word out about enrollment.”

For further information and to apply for the Health Justice CT challenge, please visit: http://www.HealthJusticeCTChallenge.org

About Health Justice CT:

Health Justice CT is an initiative designed to use social media as the foundation for creating a movement of Connecticut residents dedicated to working together to raise awareness about the issue of racial and ethnic disparities and health reform, find innovative solutions, and ultimately achieve health justice for everyone in Connecticut. The project is funded by the Connecticut Health Foundation (CT Health) and is being managed by the foundation's grantee, the Society for New Communications Research (sncr.org). To join the conversation, find us on Facebook (facebook.com/healthjusticect) and Twitter (twitter.com/healthjusticect).

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Heang Tan
@HealthJusticeCT
since: 03/2010
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