Fort Myers, Florida (PRWEB) December 03, 2013
House of Wu is an international designer and leader in the bridal and formal wear industry. As the company continues to expand each label collection and introduce top fashion design trends, it does so behind one single vision – a dress for every dream.
The company is excited to announce that their new tagline and marketing campaign, “a dress for every dream,” will be the touchstone for the House of Wu brand. As the designer and manufacturer of 16 individual labels, House of Wu collections target a specific style for every occasion with focus on design, fit and fabrication at an affordable price.
“The common denominator for girls shopping for their perfect dress is that they each have their own very personal dream and how they envision themselves,” said Wen Wu, president of House of Wu. “We cater to those dreams by providing a versatile selection for any special occasion: bridal, bridesmaids, prom, pageant, evening wear or quinceañera. We simply have something for every girl and every girl’s dream.”
House of Wu’s approach to marketing and the retail experience is already aligning with this vision. Last year, House of Wu extended its Panoply label to offer more pageant specific gowns for girls seeking to win their own crown. The brand also launched its Damas label with dream designs for a 15- year-old’s Quinceañera court.
“A dress for every dream embraces the spirit of creative design that has been in House of Wu’s DNA since the beginning and it will continue to guide our business moving forward," said Wu. "We have sold dresses around the world for over twenty years, but this is the first time we have aligned behind one vision.”
About House of Wu
House of Wu is an international designer and industry leader in the bridal and formal wear industry, for over 20 years. With 16 designer labels and three designers on staff, House of Wu collections target a specific style with focus on design, fit and fabrication at an affordable price.
House of Wu design labels include Christina Wu, Dere Kiang, Jacquelin Exclusive, Private Collection, Serena London, Pretty Maids, Tiffany Designs, Tiffany Princess, Hannah S, Panoply, Panoply Pageant, Studio17, Cara Mia, Quinceañera Collection, Damas and Fiesta.
House of Wu has a network of more than 1,200 stores selling the company’s design labels throughout the United States, Canada, Europe, Mexico, Puerto Rico, the Middle East, Central and South America, and the Caribbean. The company’s corporate headquarters are in Fort Myers, Florida. House of Wu also maintains a showroom in Atlanta and a manufacturing and distribution center in China. Stay engaged with House of Wu on Facebook, Twitter, Instagram and Tumblr.