New York, NY (PRWEB) December 09, 2013
Music Choice, the leading music provider on television, today announced the expansion of its channel lineup to 50 channels effective December 10, 2013. The new Music Choice channel line-up appeals to the network’s largest audiences including the growing number of Millennials.
New channels include: Teen MC, Pop Rhythmic, Pop Country, Y2K, and Love Songs.
The channel additions were driven by research, measured usage and attitudes of monthly music channel viewers, as well as ongoing customer feedback and music industry trends. Music Choice Music Channels are also available via TV Everywhere, online at musicchoice.com and through iOS & Android apps.
“We are constantly looking for new ways to enhance our music experience while expanding our audience,” stated Christina Tancredi, Chief Operating Officer, Music Choice. “We know that 96% of millennials are happy with our Music Channels and hope that this strategic move increases that number to 100% in 2014.”
Music Choice Music Channels attract 47 million monthly viewers who watch on average 24 hours per week. The average consumer watches 3.4 hours per day and 72% watch with someone else. *Source: Ipsos OTX MediaCT, MC Viewer Study, Spring 2013.
New Channels to the Lineup
The names of three Music Choice Music Channels will change to better communicate the channels’ musical focus.
In addition to the added channels, Music Choice will infuse the very best from MC Classic Alternative, which will be removed from the lineup, into the all-new MC Rock Hits channel
For more information, log on to http://www.musicchoice.com.
About Music Choice:
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today’s hottest established and emerging artists; offers thousands of music videos; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to http://www.MusicChoice.com | Twitter: @MusicChoice | Facebook: http://www.facebook.com/MusicChoice.
*MUSIC CHOICE AUDIENCE SATISFACTION: Ipsos OTX MediaCT, MC Viewer Study, Spring 2013