Music Choice Expands Channel Line Up to 50 Music Channels

Five New Channels Geared Toward Growing Millennial Audience Added to MVPD Channel Line Up

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend

New York, NY (PRWEB) December 09, 2013

Music Choice, the leading music provider on television, today announced the expansion of its channel lineup to 50 channels effective December 10, 2013. The new Music Choice channel line-up appeals to the network’s largest audiences including the growing number of Millennials.

New channels include: Teen MC, Pop Rhythmic, Pop Country, Y2K, and Love Songs.
The channel additions were driven by research, measured usage and attitudes of monthly music channel viewers, as well as ongoing customer feedback and music industry trends. Music Choice Music Channels are also available via TV Everywhere, online at musicchoice.com and through iOS & Android apps.

“We are constantly looking for new ways to enhance our music experience while expanding our audience,” stated Christina Tancredi, Chief Operating Officer, Music Choice. “We know that 96% of millennials are happy with our Music Channels and hope that this strategic move increases that number to 100% in 2014.”

Music Choice Music Channels attract 47 million monthly viewers who watch on average 24 hours per week. The average consumer watches 3.4 hours per day and 72% watch with someone else. *Source: Ipsos OTX MediaCT, MC Viewer Study, Spring 2013.

New Channels to the Lineup

  •     Teen MC (TV-PG)
Take a break from your homework and let Music Choice supply you with your favorite tracks. Best part? You don’t need mom and dad’s permission. One Direction, Selena Gomez, Justin Bieber, Taylor Swift
  •     MC Pop Rhythmic (TV-14)
Can you feel the beat blasting from your speakers? Music Choice is serving up the hottest tracks in pop and hip-hop today. Flo Rida, Ariana Grande, Chris Brown, Rihanna
  •     MC Pop Country (TV-PG)
Are you a little bit country and a little bit pop? Well, you’re in luck because you can listen to all of your favorite country and pop hits right here on Music Choice! Florida Georgia Line, Selena Gomez, Bruno Mars, Hunter Hayes
  •     MC Y2K (TV-14)
All things sugar, spice, and everything nice made the airwaves in the year 2000. Music Choice wants you to relive the very best from the turn of the century. Britney Spears, Christina Aguilera, Destiny’s Child, Nelly, Usher
  •     MC Love Songs (TV-PG)
From the couch to the bedroom, Music Choice is setting the mood for all couples out there. Fall in love all over again with monster ballads and mid-tempo tunes from yesterday and today. Bruno Mars, Maroon 5, Justin Timberlake, Adele

The names of three Music Choice Music Channels will change to better communicate the channels’ musical focus.

  •     MC Rock Hits (TV-MA) *Formerly MC Retro Rock & MC Classic Alternative
Those who know their rock ‘n roll history are destined to repeat its awesomeness! Music Choice is bringing you the songs and artists that helped shape modern rock. Aerosmith, Guns N Roses, Alice In Chains, Nirvana
  •     MC Country Hits (TV-PG) *Formerly MC True Country
Reminisce with non-stop ballads and upbeat hits from your favorite pioneers and current stars of country music. Kenny Chesney, Martina McBride, Blake Shelton, Carrie Underwood
  •     MC Dance/EDM (TV-MA) *Formerly MC Dance Electronica
Music Choice has all the moments when the beat drops. Catch the hottest original tracks and remixes in dance and EDM right here! Avicii, Chemical Brothers, Nervo, Tiesto

In addition to the added channels, Music Choice will infuse the very best from MC Classic Alternative, which will be removed from the lineup, into the all-new MC Rock Hits channel

For more information, log on to http://www.musicchoice.com.

About Music Choice:

Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today’s hottest established and emerging artists; offers thousands of music videos; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to http://www.MusicChoice.com | Twitter: @MusicChoice | Facebook: http://www.facebook.com/MusicChoice.

*MUSIC CHOICE AUDIENCE SATISFACTION: Ipsos OTX MediaCT, MC Viewer Study, Spring 2013


Contact