Fresh Produce Announces 2014 Spring Line

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Leading women's apparel brand's new collection features knits, cashmere, denim and signature prints.

Fresh Produce, a leading national apparel brand for women, announces the release of new prints, colors, and styles in its Spring 2014 collection. Each month, Fresh Produce will release new items and prints giving in-store shoppers and online customers something new to look forward to throughout the year.

The Spring 2014 collection introduces a larger selection of transitional pieces such as lightweight knits ideal for layering, colorful cashmere sweaters, and new cardigan styles. For the first time since 2003, Fresh Produce will also carry denim, which will be available in a selection of bright colors and prints.

"The unique prints and colors featured in the Spring 2014 line are a representation of who we are as a brand," says Gail Hartin, Vice President of Merchandising at Fresh Produce. "Our clothes, like our customers, are vibrant, joyful, bright, and bold in everything from the colors, prints, and styles of each item. Bold or subtle, simple or intricate, our prints are always on-trend in styles and color combinations that make women feel confident and comfortable in every Fresh Produce style she puts on."

Fresh Produce Spring 2014 Print Release Schedule:

December 2013

Batik Flower is a beautiful floral print that is perfect for the holiday and beyond. This all-new mystic floral print is inspired by a traditional Indonesian wax-resist dye technique employed in various parts of the world. This unique dyeing process creates an updated floral pattern that’s bold enough to make a statement, but subtle enough for every day.

January 2014

Rio is a swirling, paisley print that uses electrifying, unexpected color combinations to achieve an energetic statement with a focus on the whimsical paisley flower. Set against flirty styles, this print will bring fresh energy to the new season and New Year.

February 2014

Destination is a go-to, versatile tonal print with endless transitional opportunities. The two-tone color palette complemented by the geo-diamond pattern and beach-brilliant colors make a bold statement.

March 2014

Quilted Eye with its small-scale geo print is sophisticated and refined. It’s a great alternative to Fresh Produce’s bolder prints. Darker hues and striking patterns are used to create definition and texture in shapely silhouettes. This pattern will be offered in the exclusive Quilted Eye Denim Capri.

Garden Delight is a romantic, whimsical print for the everyday. It’s an easy-to-wear pattern that is fun, fresh and feminine.

The spring line’s new color palette includes: Barn Red, Blue Tide, Delray Ocean, Lemon, Lilac, Malibu Ice, Melon Bliss, Sea Green, Tea Rose, and Wheat. These colors will be used alongside classic Fresh Produce hues, such as Fuchsia and Turquoise, to create both vibrant and sun-drenched styles.

For more information about Fresh Produce, or to take a look at its 2014 Spring line, please visit:

About Fresh Produce:

For nearly three decades Fresh Produce has delighted women with inspiring color, vibrant prints, and stylish, comfortable clothing. Fresh Produce has been American-made since 1984 and is known for its signature garment dye process, exclusive prints and colorful basics. Fresh Produce creates styles that women want to wear because of the considerate details and high quality. Fresh Produce apparel is sold in more than 400 independent retail locations, 26 company-owned stores and online at

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Becca Bijoch
Lola Red PR
+1 (612) 333-1723
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