Key Largo, FL (PRWEB) December 24, 2013
Marketing Specialists for Plastic Surgeons, a Florida-based marketing group, has said it will increase local interest in surgeons through a unique, alternative means of marketing -- namely a contest. Craig Stephens, founder and CEO of Marketing Specialists for Plastic Surgeons, is hoping to give surgeons more options regarding how they market their practices.
“Using a contest solely for plastic surgeons has not been done before," said Stephens. “Something as simple as a competition among potential patients will allow surgeons to better connect with their local markets. It allows the doctor to collect information which can be repurposed to promote a surgeon's character and humanity.”
Stephens says that the tactics employed are known as Blue Ocean strategies -- a character building approach that can drastically improve practice relevance in the community within just a few months. The results, Stephens adds, are far superior to anything that a generic marketing can provide.
“The data collected will be rolled-over to enhance the doctor's credibility. The reason why these strategies work is because people respond more to expertise than price.” said Stephens. “Expertise in a certain procedure is always supported by patient testimonials from respected sources, and these carry more weight than price-driven ‘me too’ special offers. When someone is considering a cosmetic procedure, most understand that a bargain may not be such a good idea if the quality isn’t there. Patients are much happier dealing with the best than the cheapest when it comes to these kinds of services.”
“By improving community involvement and showing that a doctor cares, the newly-branded "expert" can radically improve the practice's productivity, not just in the quantity of patients, but the quality,” added Stephens. “Most clients use reviews and testimonials today to aide in selection of products and services.”
The novel part of the local campaign that Stephens is undertaking is the contest, which offers a free surgery procedure to the person who tells the most engaging and compassionate story about why they want or need the procedure performed. The contest is open to all, and ends when 500 unique applications have been received. According to Stephens, surgeons will use this information as a way to gather insight into the thoughts of “non-customers,”which is the name given to people that want a procedure but haven’t had it performed due to cost or other worries.
About Marketing Specialists for Plastic Surgeons:
Florida-based Marketing Specialists for Plastic Surgeons is a company directly involved in developing marketing techniques for both the cosmetic and plastic surgery industries. The company is owned and operated by Craig Stephens.
Contest website: http://www.FreePlasticSurgeryContest.com
For further information, please contact Craig Stephens at: replies(at)freeplasticsurgerycontest(dot)com