“Bill’s lessons will provide the UnleashWD community with lessons for facing these challenges-- lessons that will teach them to use their strengths to compete more effectively," Dirk Beveridge, founder of UnleashWD said.
(PRWEB) December 12, 2013
For organizations attempting to get ahead in today’s volatile economy a fresh approach may work better than extra hours at the office.
The key is to pick the right markets to compete in according to William Putsis, professor of marketing at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Putsis wrote his latest book “Compete Smarter, Not Harder – A Process for Prioritization through Strategic Thinking” as a guide to the process of considering which markets to compete in.
Putsis, a storyteller at UnleashWD in 2012, will discuss the book and strategies to compete in the right market during the webinar “Compete Smarter, Not Harder” at noon CT on Dec. 17.
“I have been a big fan of Bill’s work for awhile now,” Dirk Beveridge, founder of UnleashWD said. “Bill added so much to the first UnleashWD, and I am excited that he continues to be a part of the UnleashWD community.”
Putsis teaches that choosing where and when to compete is one of the most important decisions that an organization must make. Hard work is important to success, but hard work alone cannot overcome competing in the wrong market.
Areas that the webinar will cover include:
- How the Internet and technology have dramatically increased the speed of success or failure
- How companies can leverage strength to succeed
- Examples of his process for strategic market selection
“Distributors are facing unprecedented disruption,” Beveridge said. “Bill’s lessons will provide the UnleashWD community with lessons for facing these challenges-- lessons that will teach them to use their strengths to compete more effectively.”
The webinar is a part an UnleashWD series that examines issues in the wholesale distribution industry and provides strategies for distributors to “lift and shift” into their business. “Lift and Shift” is the UnleashWD process of taking the best ideas from other industries and applying them to wholesale distribution.
About Professor Putsis:
A Professor of Marketing, Economics and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, Putsis’ research includes the empirical application of game theoretic models of competition, competitive strategy and the marketing of private label products.
He has worked with companies throughout the world, most recently developing strategies in China, India and Europe as well as the United States and is the author of Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, John Wiley, November 2013, an Amazon Editor’s “Pick of the Month” for November 2013 (http://www.competesmarternotharder.com)
Founded in 2012, UnleashWD is the first and only conference dedicated to bringing innovation to the wholesale distribution industry. The summit gathers only once a year, but do not wait to start innovating. Visit UnleashWD.com for updates on future webinars, eBooks and other valuable information on how to innovate.