(PRWEB) December 12, 2013
Jack Frost brought winter with him in an unrelenting fashion this year. On December 5th, CBS reported that a cold front swept down from Canada and dropped temperatures across the map an average of 20 degrees below normal and as much as 40 degrees in some places. For millions of menopausal women, these blizzards and icy winds offer hot flash relief when outdoors. Unfortunately, when winter winds turn into spring and summer heat waves, the hot flashes will still be there. New company, Exert Co., looks to keep the cool air flowing for these women with the release of Exert Smart Body Coolant.
Exert gets sprayed once on the body and activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply.
The technology behind Exert is supported by a study published in the Annals New York Academy of Sciences. Women were tested in cold climates and hot climates when experiencing a hot flash. The duration and severity of the hot flash was then measured. Kronenberg and Barnard found that women who experienced a hot flash in a colder climate felt it less than half the time of a woman in a hotter climate. Exert acts as a portable, cooling, micro-climate for the skin.
This is welcomed news for the estimated 27 million women in the U.S. who experience night sweats. Unfortunately, this number is predicted to grow 10 percent annually, leading to more sweaty nights across the country than ever before.
“Whether it’s the result of menopause, stress, medication, environmental factors or even physical exertion, Exert provides invisible, scent free, hypoallergenic, all-day and all-night protection,” explained Christopher Joyce, CEO of Exert Co.
Exert Smart Body Coolant is the culmination of more than three years of development, research, and testing by Exert Co., which was founded by Christopher Joyce and Arvind Rao, Chief Innovation Officer.
From building snowmen to drinking hot chocolate next to a fireplace, the winter offers endless possibilities to enjoy oneself when the weather outside is frightful. For some women with hot flashes, a snow angel may be the saving grace they need. With Exert, one does not have to wait for December to feel the cool relief of a cold front.
A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant visit http://exertco.com or call (877) 929-9922.
About Exert Smart Body Coolant
Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more visit http://exertco.com
About Exert Co.
Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.