Sinclair Broadcast Group Selects WebbMason Interactive to Provide Integrated Marketing Services

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WebbMason to Increase Traffic, Monetization of More Than 100 Regional Station Websites

WebbMason (, an integrated marketing solutions and services company headquartered in suburban Baltimore, will provide Sinclair Broadcast Group with integrated marketing services to increase the online presence and drive traffic to the websites of more than 100 of Sinclair’s regional television stations. Sinclair Broadcast Group is the largest and one of the most diversified television broadcasting companies in the United States. WebbMason Interactive will improve Sinclair’s search engine optimization (SEO) and implement programs to increase visitor time on site and revenue.

WebbMason will provide an SEO Best Practices guide to help local stations better manage regional web presence and monetize site traffic. The guide will include recommended enhancements to existing site tags, link strategy and content guidelines for select Sinclair stations. The program will be implemented company-wide by Sinclair through 2013 and 2014.

“As a leading broadcaster with a diverse portfolio of stations, Sinclair wanted an experienced online marketing partner who could provide an informed online corporate marketing strategy and execute programs at the local level,” said Tony Abunassar, President, WebbMason Interactive. “We are pleased that Sinclair has chosen to partner with WebbMason Interactive for our broad portfolio of products and services, from consulting through digital marketing and analytics.”

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder), online workflow management (WM Connect) and WebbMason Interactive, which provides website development, pURL design, search, email marketing, social media and data analytics. WebbMason has 20 sales offices and eight warehousing, distribution and fulfillment locations throughout the US. Learn more at

Social media tags: @WebbMason, #Sinclair, #integrated marketing, #SEO, #digitalmedia

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Erin Winchester
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