(PRWEB) December 13, 2013
The print component of “Lung Health” is distributed within this weekend’s edition of USA TODAY in highly targeted markets, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. Its digital component is distributed nationally through a social media strategy and across a circuit of top news sites. To explore the digital version of the campaign, click here.
Aaron Taylor, CBS analyst and former NFL player, graces the cover of the glossy, full-color print publication, while his interview serves as a source of inspiration for those suffering from lung disease. The campaign focuses on living beyond the most prevalent lung diseases through the acknowledgment of early detection, participation in clinical trials, and consideration of new and personalized treatment options. Inspiration is achieved through stories of survival, discovery, and fight.
This campaign was made possible with the support of asthmatic and former NFL player Jerome “The Bus” Bettis, The American Lung Association, The National Lung Cancer Partnership, LUNGevity, The American Sleep Apnea Association, The American Academy of Dental Sleep Medicine, The American Academy of Sleep Apnea and more.
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