Today, one out of four U.S. consumers who acquired a movie or TV show through subscription, rental or purchase in the first-half of this year did so using SVOD.
(PRWEB) December 16, 2013
According to The NPD Group, a global information company, big box-office titles, new releases, and franchise movies are the most streamed movie content on subscription video-on-demand (SVOD) services such as Netflix and Amazon Instant Video. Based on information from NPD’s “SVOD Report,” from January through October 2013, the three movies streamed most from SVOD services were the following:
1. “The Hunger Games” (movie franchise)
2. “The Avengers” (movie franchise)
3. “The Lorax” (recent SVOD release)
“It’s not surprising that big box office hits do well with the SVOD audience,” said Russ Crupnick, senior vice president of industry analysis for The NPD Group. “With ‘The Hunger Games,’ ‘The Avengers’ and other franchise titles, there’s the added sweetener of introducing new audiences to the franchises and improving box office receipts.”
From January through October 2013, the top three ranked TV series were all series that were still running on cable or network TV:
1. “Breaking Bad” (AMC series concluded 2013)
2. “How I Met Your Mother” (current series on CBS)
3. “The Walking Dead” (current series on AMC)
Original Programming Also Popular on SVOD
When NPD reviewed TV program streaming volumes, the share of total TV streams demonstrated the popularity of shows produced solely for SVOD, like “Arrested Development,” “House of Cards,” and “Hemlock Grove.” Over the six weeks following the release of season-four of “Arrested Development” on Netflix, for example, 11 percent of Netflix subscribers per week streamed at least one episode, which translates into more than three million viewers. Other original series also fared well after their initial SVOD releases -- with 5 percent streaming “House of Cards,” and 4 percent streaming “Hemlock Grove.”
“SVOD has been shaking up the home video market, since it was introduced in 2007,” Crupnick said. “Today, one out of four U.S. consumers who acquired a movie or TV show through subscription, rental or purchase in the first-half of this year did so using SVOD.”
Data note: Information in this press release was derived from NPD’s VideoWatch and VideoWatch Digital consumer tracking services. The ending sample, inclusive of any type of digital content, reflects roughly 450,000 transactions. Data is weighted to reflect the U.S. population aged 13 and older.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.