“It has been a successful year for Zelo hair care products; we expect our partnership with walgreens.com will bring Zelo to the next level as we approach 2014,” said Jeremy Lurie, Marketing Director of Boca Cosmetics Group, manufacturers of Zelo.
Boca Raton, Florida (PRWEB) December 17, 2013
Zelo’s announcement couldn’t have come at a better time for shoppers seeking out products to enhance their appearance during this holiday season. Since the successful launch of the line on Home Shopping Network in 2012, Zelo has grown exponentially. Demand for their Brazilian Keratin Home Smoothing Kit is at an all-time high, “we are ready for the holiday rush,” said Claudio Correia, President of Boca Cosmetics Group, manufacturers of Zelo. Shoppers can now conveniently purchase their favorite home keratin system on walgreens.com and enjoy free shipping on their purchase of $25 or more.
Zelo’s popularity is highly due to the fact that unlike your average salon keratin treatment, the Zelo product line is 100% formaldehyde free. The formula delivers salon results at home without harmful fumes or chemicals. The Brazilian Keratin Home Smoothing Kit is simple to use and is more affordable than in-salon keratin treatments.
Zelo delivers curl control while completely eliminating frizz. The results give the hair a smooth, lustrous look that lasts up to 30 washes. The system works great on all ethnicities and hair types, even chemically treated hair. Zelo loosens tight curl patterns without permanently altering the hair structure, allowing the users to return to their curls as they please. Both the keratin kit and complete line of hair care products feature exotic conditioning ingredients found in the Amazon Rain Forest such as: Quinoa and Inca oil, coconut oil and organic amino acids. The line includes the Brazilian Keratin Smoothing System and supporting after care products: salt- & sulfate-free keratin shampoo, Intensive Care Keratin Conditioner and Velvet Hair Gloss.
In recent news Zelo also announced that their line was picked up by on-line giant, drugstore.com. “It has been a successful year for Zelo hair care products; we expect our partnership with walgreens.com will bring Zelo to the next level as we approach 2014,” said Jeremy Lurie, Marketing Director of Boca Cosmetics Group, manufacturers of Zelo.
Boca Cosmetics Group: Boca Cosmetics Group is a manufacturer of innovative, quality hair care products that combine natural ingredients with the latest technology, to deliver healthy and beautiful hair.
Walgreens.com is an Internet retailer in health and beauty care products headquartered in Deerfield, IL. Its web operations were launched in 1999.