Innovative Self-improvement Health and Wellness Campaign "Get Your Awesome On!" Kicks Off to Help Consumers Reach New Year's Resolution Goal

BackJoy and Dr. James Rouse announce launch of healthy living initiative to inspire and encourage consumers to share, act and engage in the most powerful form of health care: self-care, through unique, easy and pain-free daily health tips.

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When we support our lives with proper posture, eating clean, thinking positively and moving through exercise, the outcome is greater overall health and well-being" - Dr. James Rouse

Boulder, Colorado (PRWEB) December 18, 2013

BackJoy—a leader in the posture and natural health care industry—today announced their collaboration with health and wellness expert, Dr. James Rouse, to launch the “Get Your Awesome On!” campaign—a healthy-living self-improvement initiative that will begin in January 2014 at awesome.backjoy.com.

Based on the belief that self-care is the most powerful form of health care, “Get Your Awesome On!” will offer complimentary advice and information for healthy, mindful and pain-free living in four foundational categories of personal wellness: Posture, Eat, Think and Move.

Launched in time for the New Year, “Get Your Awesome On!” may support the estimated 40% of Americans who make New Year’s resolutions goals—many of which are aimed at helping us lose weight—be proactive about leading and maintaining a healthy lifestyle throughout 2014. Sadly, according to research, just 8% of Americans who make resolutions achieve their goals.

Consumers can visit awesome.backjoy.com as well as Facebook.com/BackJoy to find tips on how to sit, stand and sleep with optimal posture; simple, effective exercises without the gym or equipment; customizable weekly meal plans with anti-inflammatory recipes; and plenty of encouragement and inspiration along the way.

In addition to these tips, participants are encouraged to ask their health-related questions in the “Healthy Living Q&A” Forum on BackJoy's Facebook page. Dr. Rouse will be available for immediate one-on-one interaction in the forum to provide consumers with customized advice so they can optimize their self-care.

“When we support our lives with proper posture, eating clean, thinking positively and moving through exercise, the outcome is greater overall health and well-being,” said Dr. James Rouse.

By participating in each of the core areas of personal wellness, consumers will likely see improvements in stress resiliency and management, sustained energy and focus; as well as an increase in optimism and self-esteem, higher quality sleep and stronger recovery cycles. Consumers are encouraged to share, act and engage in their personal journey to healthy and pain-free living at awesome.backjoy.com and Facebook.com/BackJoy.

“We hope to inspire people to lead world-class lives of greater performance, success and fulfillment in the workplace and in their overall lives,” said Dr. Rouse.

In addition to the content released on the “Get Your Awesome On!” blog and social media sites, Dr. Rouse will also be conducting employee engagement programs for organizations to help employees increase performance levels at work—and in their lives—through better health.

For more information about “Get Your Awesome On!”, please visit awesome.backjoy.com or Facebook.com/BackJoy.

About Dr. James Rouse:
Dr. James Rouse is a naturopathic doctor and expert in functional and lifestyle medicine. An author of nine books, host and founder of Optimum Wellness Media, and Ironman triathlete, James has coached Fortune 50 and 500 companies, MLB and NFL teams, several branches of US Government and consults for companies including BackJoy, SKOOP and Kroger Grocery. He has shared his message to audiences in the US, Europe and Asia.

About BackJoy:
BackJoy’s mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) have known for years—that better posture prevents back pain—the company creates and distributes innovative solutions that enhance posture to relieve and prevent back pain in ways that produce life-changing results. For more information on BackJoy, visit http://www.backjoy.com.

Editor's Note: To request more information on the "Get Your Awesome On!" Campaign, or for any images, please click here or contact Stephanie Stewart at sstewart(at)backjoy(dot)com.


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