Portland, OR (PRWEB) December 23, 2013
With the year quickly drawing to a close, now is the ideal time for retirement plan professionals to improve their LinkedIn profile and make better use of the business-oriented social media site in 2014.
“Optimally harnessed, LinkedIn can improve your visibility, strengthen your understanding of clients and competitors, and provide strategic business opportunities and connections,” explains marketing and social media strategist Sheri Fitts.
“In late December, and every time I prepare for an upcoming financial services conference or marketing strategy meeting, I take a few minutes to review my LinkedIn profile,” furthers Ms. Fitts, president of ShoeFitts Marketing.
LinkedIn profiles do not have to be lengthy to be effective. Instead, Ms. Fitts says Three Easy Tips to Elevate Your LinkedIn Usage quickly improve messaging and utilization include:
1. Optimize Your Profile
“Too often I see incomplete profiles that lack professional headlines, summaries, and business-appropriate photos,” according to Ms. Fitts. “These are such missed opportunities. Beyond the gaps, ask yourself: what is my profile communicating? If you don’t like the answer, maybe it’s time to make some changes.”
Remember, Fitts says: "LinkedIn profiles let you control a part of your digital footprint." At a minimum profiles should feature:
2. Cyber Sleuthing
“Google Search is a great way to conduct research, but LinkedIn lets you glean information directly from the profiles of your key contacts, clients, and competitors,” Ms. Fitts notes. With a little LinkedIn sleuthing she says professionals can learn the following:
For more LinkedIn sleuthing suggestions visit: What Did You Learn Today?
3. Build Contacts, Curate and Share
"Build LinkedIn contacts as you would your friendships," Ms. Fitts says. Make contacts meaningful by using common sense and etiquette:
About ShoeFitts Marketing
ShoeFitts Marketing is a Portland, Oregon-based company specializing in marketing strategy and social media development for the retirement plan industry. The company’s approach is simple: use the right tool for the right job. ShoeFitts knows how to work within the parameters of the regulated environment from decades of experience working in the financial services marketplace. The company has galvanized industry marketing and social media efforts by developing a cache of premium products and customized training sessions, and using progressive strategies to provide fresh opportunities for clients to establish standout roles in their industry.
For more information, please visit http://www.shoefitts.com. Like ShoeFitts Marketing on Facebook at https://www.facebook.com/ShoeFitts and follow on Twitter @missfitts and http://www.linkedin/in/sherifitts.