"We believe many health club owners could see higher conversion rates from their direct mail campaigns if they employed better targeting," explained Mudlick Mail President Tim Ross.
Acworth, GA (PRWEB) December 18, 2013
Direct mail provider Mudlick Mail is expanding its reach into the fitness center market. The company has launched a campaign to market its offerings to more than 12,500 fitness centers nationally.
Mudlick Mail plans to use its unique direct mail programs to help fitness center owners, particularly those with small chains, improve their marketing efforts and attract new members. With its in-depth market research, the company can provide key data, enabling gym owners to target the most desirable customers located closest to their businesses.
"We believe many health club owners could see higher conversion rates from their direct mail campaigns if they employed better targeting," explained Mudlick Mail President Tim Ross. "We can help them pick the best offers and go after the right routes that are going to yield the best customers."
Mudlick Mail allows clients to focus on customers by income, geographic area, and other key demographic details. The company also provides a turn-key suite of direct mail services to reach customers that includes postcard design, printing, listing services, postage, delivery and tracking analysis for one flat fee.
In addition, the company offers a database-matching program that gives clients the ability to see where their customers are coming from and better judge the results of their campaigns.
Mudlick Mail is offering fitness center owners $100 off their first order and the ability to conduct campaigns without having to sign long-term contracts.
According to research firm IBIS World, there are approximately 29,500 health clubs in the United States, which produce annual revenues of roughly $25.9 billion. Those firms are expected to dedicate about 10 percent of their revenue to marketing.
About Mudlick Mail
Mudlick Mail counts more than 900 customers in the United States and Canada. After posting a 37 percent increase in revenue in 2012, company officials are anticipating more than 45 percent growth rate in 2013.
For more information visit http://www.mudlickmail.com.