AkzoNobel, Launches New Chemcraft® Brand Mobile Product App

Chemcraft Mobile Product App developed by AkzoNobel, puts the product information for the Chemcraft Brand at your fingertips.

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Chemcraft Mobile App - product information at your fingertips.

“Using our app, Chemcraft customers have the same data that’s in our printed or PDF formatted Product Information Sheets - right in their pocket,” said Cayce Hewlett, Marketing Manager, for AkzoNobel’s Chemcraft brand.

High Point, NC (PRWEB) January 07, 2014

For wood finishing professionals, achieving consistent results means higher production and profitability. And, key to that goal, is having up-to-date technical information for the wood coating products being used. Now the Chemcraft Mobile Product App developed by AkzoNobel, puts the product information for the Chemcraft Brand at your fingertips.    

“Knowing how primers, topcoats, catalysts, sealers and stains react to existing conditions, the substrate and to each other is crucial,” said Cayce Hewlett, Marketing Manager, for AkzoNobel’s Chemcraft brand. “Our new Mobile Product App makes it easier than ever to get that information.”

“Using our app, Chemcraft customers have the same data that’s in our printed or PDF formatted Product Information Sheets - right in their pocket,” said Hewlett. “If you’re in the finishing area and have a question about which catalyst or reducer to use for one of our products, you can go to your office and grab a printout – or you can pull out your smartphone and have the answer in a few taps of your finger.”

Other features are the Chemcraft Troubleshooting Guide, for finding answers to common finishing problems, and the Chemcraft “How-to” Video Series on wood finishing techniques.

The Chemcraft Mobile Product App is an HTML 5 based web app, and is compatible with all major smartphones and tablets. You can find it at chemcraft.com/mpi on your mobile device’s web browser, or scan the QR code below to link directly to the app. Once there, you can download a shortcut icon to your home screen and launch as a full screen app.

“We’re always looking for ways to help our customers be more productive and have the best results possible,” said Hewlett. “We think this app will become an essential part of the professional wood finishers toolbox.”

About AkzoNobel’s Chemcraft® Brand
Headquartered in High Point, NC, Chemcraft is the distribution brand for AkzoNobel wood finishes. The brand focuses on Innovation, Quality, Support and Sustainability. With Chemcraft, a great finish is only the beginning. http://www.chemcraft.com

About AkzoNobel
AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 50,000 people around the world are committed to delivering leading products and technologies to meet the growing demands of our fast-changing world.


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