"We are pleased to join the Recurring Revenue Alliance and support the organization’s mission to help businesses grow their recurring revenue, increase renewal rates and generate customer loyalty.”
San Jose, CA (PRWEB) January 06, 2014
Hoopla, a leading provider of cloud-based sales motivation software, today announced that it has joined the Recurring Revenue Alliance, a strategic initiative by ServiceSource® designed to help businesses generate more revenue and increase customer retention by creating best practices for the end-to-end management of recurring revenue.
Hoopla’s Sales Motivation Platform supports corporate sales execution and strategy initiatives to motivate the performance of renewal reps and customer success teams through the use of friendly competition, instant recognition and motivational mechanics. By using Hoopla to create competitions and contests geared around key sales performance metrics, technology companies like Box, Jive, Marketo, Zendesk and Zuora are achieving dramatic gains in sales productivity and customer satisfaction.
“As a provider of sales motivation software for many top SaaS and software companies, Hoopla has a direct impact on how companies drive the required cultural changes within their sales organization to ultimately tap into the growing recurring revenue opportunity,” said Christine Heckart, EVP of Strategy, Marketing, People, and Systems at ServiceSource. ”They will be a valuable addition to the Recurring Revenue Alliance, and our entire ecosystem of customers and partners.”
“Hoopla’s customers are world-class sales and service organizations that use best-in-class technologies and processes to optimize the performance of their teams. We are pleased to join the Recurring Revenue Alliance and support the organization’s mission to help businesses grow their recurring revenue, increase renewal rates and generate customer loyalty,” said Michael Smalls, CEO of Hoopla.
Valued at $310B , the recurring revenue market for maintenance, subscriptions and support is a crucial area for SaaS and technology companies. As such, the Recurring Revenue Alliance is formed on a vision to rapidly tap this lucrative opportunity by:
Helping customers capitalize on untapped renewal opportunities by bringing together data from existing CRM, quoting and ERP systems.
Minimizing the time and cost for customers to extend their existing CRM, quoting and ERP infrastructure to a leading-edge cloud application built just for recurring revenue.
Aggressively driving interoperability and rapid implementation for recurring revenue solutions.
Other announced members of the Recurring Revenue Alliance include Aria Systems, GoodData, MuleSoft, salesforce.com and Xactly.
Hoopla provides cloud-based software that helps sales organizations inspire and motivate team performance. Using Hoopla’s award-winning Sales Motivation Platform, industry leaders like Angie’s List, Box, Experian, Glassdoor, GM Financial, The Sacramento Kings, Tumblr and Zillow are building high-performance cultures that deliver dramatic gains in sales productivity and customer satisfaction. Learn more at hoopla.net, on Facebook at facebook.com/hoopla, and on Twitter at @hooplasoftware.
 Gartner, Inc., “Forecast: IT Services, 2008-2015,2Q11 Update.” Mertz, Sharon A. et al. 22 June 2011.