Your practice will be on a much stronger footing to capitalise on the opportunities that 2014 will offer if you make sure you start the year with a well defined marketing plan.
Melbourne, Australia (PRWEB) December 30, 2013
Marketing your practice is a crucial function. Without a flow of new patients into your practice, it will slowly decline and die. However, marketing can also be one of the most challenging things for a practice to implement and is difficult to quantify. The New Year offers the perfect time to create a marketing plan for 2014.
Dr Matthew Holmes from Clear Health Media advised, “Your practice will be on a much stronger footing to capitalise on the opportunities that 2014 will offer, if you make sure you start the year with a well defined marketing plan.” Clear Health Media advises practices on how to improve their new patient generation and conversion, and on how to improve their patient education and retention using automated digital methods.
A simple checklist to ensure you get the best return from your 2014 marketing is:
Define your practice’s goals. E.g. “20 new patients a month.”
Define your ideal target market, i.e. who are people looking for your services. Clarify this further by defining your ideal patient in terms of income, gender, age, interests, occupation etc.
List the ways you can effectively reach these patients. Is it talking to local groups, internet advertising, social media etc.
Develop a strategy to reach these potential patients by using the approaches you have detailed.
Be sure to incorporate ways to track the effectiveness of your marketing into your strategy.
Dr Holmes remarked, “Too often practices try marketing campaigns with no defined strategy or effectiveness tracking in place. As a result the practice has no idea what their return on advertising spend is!” Many practices have discovered the distinct benefit of digital marketing is the way you can track the effectiveness of your marketing budget.
By starting 2014 with clearly identified practice goals and patient targets, and a strategy for engaging and tracking those engagements in place, your practice can ensure that the New Year will be the best it can be.