Spokane, Washington (PRWEB) February 14, 2013
In our modern era of smartphones and electric cars, accreditation with the 101-year-old BBB is not exactly glamorous.
The BBB provides service to businesses whether or not they’re members. So why would a software company in Eastern Washington choose BBB Accreditation and the annual dues that go with it? Dave Talarico, the co-founder of Imprezzio, Inc. explains:
“Being trustworthy is very important to us,” he says. “That BBB logo on our webpage means that customers have the resources to work through any problems.”
This month, B2B computer company Imprezzio celebrated four years of BBB Accreditation. Visitors to Imprezzio’s BBB business review can see the company’s A+ rating and complaint history.
Imprezzio’s live link to the Spokane BBB’s website also means that late-night web surfers from Seattle to Fort Lauderdale get immediate confirmation of the company’s bona fides. To qualify for accreditation, Imprezzio had to pass a background check that included a search of state and federal agency records.
In addition, every BBB Accredited Business signs a contract to abide by the following ethical standards:
- Tell the truth
- Honor promises
- Advertise honestly
- Build trust
- Be transparent
- Be responsive
- Safeguard privacy
- Embody integrity
Imprezzio’s one complaint in the past three years may actually be good for the business. How?
Says Colan Nielson of Imprezzio Marketing, a subsidiary of Imprezzio, Inc.:
“People who are really interested in doing business with you are going to scroll down until they find the negative reviews. People want the dirt on your business. They want to know what the worst scenarios are. Once they find the reviews, they want to see how you handled them. Were you polite? Were you apologetic? Did you fix the problem? Were you a pushover? Did you express empathy?”
Imprezzio’s file says the “complaint was resolved with BBB assistance.”
That’s all Dave Talarico asks.